10 Best E-Commerce Website Builders To Sell Online in 2025

Picking the right e-commerce website builder is crucial to your business’s success. A platform with poor SEO, limited design flexibility, or missing sales tools can make it harder to attract customers and drive conversions. Even worse, switching platforms later can be costly and time-consuming.

The best e-commerce builders balance customization, built-in sales features, and marketing tools to help you grow. You need a platform that not only looks good but also streamlines inventory management, optimizes your store for search engines, and supports secure, flexible payment options.

After researching dozens of e-commerce builders, I’ve identified 10 outstanding options for different business needs. My top pick is Shopify, thanks to its powerful features, AI-driven tools, and scalability. As a dedicated e-commerce platform, Shopify offers the most comprehensive built-in sales features and business tools.

Whether you’re running a small shop or a large enterprise, this list will help you find the right platform to set your store up for success.

What We Look For in the Best E-commerce Website Builders

Your website should be able to grow and evolve with your business, so flexibility is key when choosing a website builder. Here’s what I focused on when compiling my list:

• Payment features. A great e-commerce builder goes beyond payment processing. I prioritized platforms that offer secure payment integrations, support multiple currencies, and include tools like automatic tax calculation and invoice generation.
• Attractive and customizable e-commerce templates. All builders on this list have modern online store templates that you can easily customize to match your style. You’ll be able to create an authentic website that reflects your brand quickly and easily.
• Intuitive product and sales management systems. Managing products, variant creation, tracking inventory, and fulfilling orders should be simple. I focused on platforms that streamline these tasks and enhance the shopping experience with features like customer accounts, one-click checkout, and more.
• Marketing and SEO tools. I looked for website builders that let you sell across multiple channels, integrate email marketing tools, and offer built-in SEO features.
• Fair prices (and good value). Many e-commerce platforms overpromise and underdeliver. The builders on this list give you more than your money’s worth.

1. Shopify: The Best All-Around E-Commerce Platform

Shopify is the largest e-commerce platform in the world. Its robust infrastructure means that you can sell and store your products just about everywhere, and you can trust that your customers will always have strong, secure connections, and plenty of payment methods available to them.

What sets Shopify apart is its flexibility. With a variety of pricing plans and features, it can support everything from small marketplace shops to multinational B2B operations. Its intuitive editor and selection of over 230 high-quality themes make it easy to build a store that fits your vision. If Shopify’s theme store doesn’t have what you’re looking for, thousands of third-party themes are available, giving you near-endless design possibilities.

It also offers an impressive suite of sales tools, including:

• multichannel selling (social media, marketplaces)
• customer segmentation
• one-click checkout
• discount shipping options
• AI-powered features through Shopify Magic for product image enhancements, automated descriptions, and email marketing

Shopify Email lets you send up to 10,000 emails per month for free. And if you ever need more functionality, Shopify’s app store has over 16,000 free and paid apps, including dropshipping solutions that allow you to stock your store at no cost.

Features

• Multimedia product displays. Shopify supports high-resolution images, product videos, 3D photos, slideshows, and image zoom effects, giving your customers a more interactive shopping experience.
• Shopify Payments. In addition to integrating with over 100 payment processors, Shopify has its own payment solution, Shopify Payments, which eliminates third-party transaction fees for most payments. There’s just a small conversion fee for multi-currency selling.
• One-click multi-channel marketing. You can launch one-click multichannel marketing campaigns to showcase products on Facebook, Instagram, TikTok, eBay, Walmart Marketplace, and more.
• Email automations. Set up automated emails to send messages at key points, such as welcoming new subscribers or sending discount codes to loyal customers.

Read our in-depth Shopify review to see more features.

2. Wix: Ultimate Design Flexibility With Powerful E-Commerce Tools

If you want to build an e-commerce store with a truly unique identity, then your best option is Wix. While Wix offers 130 e-commerce templates, its highly flexible editor allows you to modify any of its 900+ templates, giving you virtually unlimited design possibilities.

Whether you want a minimalist storefront or something bold and dynamic, Wix makes it easy to create a unique store that reflects your brand. Its drag-and-drop editor is extremely user-friendly, making it easy to build and customize your store even if you have no prior experience.

Wix Stores, which is Wix’s dedicated suite of e-commerce tools, is built into every online store template, offering you tons of features right off the bat. For instance, you can customize product pages, track inventory and orders, print shipping labels, and create product subscriptions, all from your Wix dashboard.

Features

• Wix SEO Checklist. This extensive SEO guide walks you through the process of optimizing your site step-by-step so that potential customers can find you easily.
• Multi-channel selling. On the Business Unlimited plan and higher, you’ll be able to sell products on Facebook, Instagram, Amazon, and other marketplaces, expanding your reach to millions of customers. Wix allows you to manage all your sales channels from your dashboard.
• Deferred payment options. With payment schemes like Afterpay, Clearpay, and Laybuy, you can let your customers buy now and pay later, which can help boost sales.
• Wix AI. Wix’s AI tool can generate a unique e-commerce website for you within minutes, complete with product descriptions, blog content, and branding recommendations. Just select “online store” as one of your necessary features.

Want to learn more? Read our expert Wix review.

3. BigCommerce: Best for Large (And International) Retailers

BigCommerce has 180+ modern-looking store themes (12 are free) to help you get started. Its web builder includes a vast number of features and product display options. This gives you a lot of control over your store’s functionality, but it also means there’s a learning curve – especially if you’ve never built an online store before.

With its highly customizable tools and robust global infrastructure, BigCommerce is ideal for large retailers and businesses who move a lot of products like B2B stores. For instance, you can categorize products by brand and other qualities, edit products in bulk, personalize prices based on customer segments, and add product filters for easy browsing.

You can also build multilingual sites and have separate site versions and catalogs for different regions, which makes it a great choice for international e-commerce websites.

The Standard plan will likely be enough for most online stores. This gives you unlimited products and users, multi-channel selling, reporting tools, and more. To get access to features like customer groups, product filtering, and the ability to manage multiple stores, you’ll need to upgrade. You can always try BigCommerce’s 15-day free trial to see if the platform is right for you.

Features

• Robust app store. BigCommerce has over 1500 free and paid apps covering everything from shipping options and order management to social media, email, and CMS tools.
• Persistent cart. You can improve your customers’ experience by saving their shopping cart to their account. If they switch devices, the items in their cart are still there.
• Customer segmentation. This feature allows you to sort customers into groups (i.e. for pricing, promotions, or product access) to create differentiated experiences on your site.
• Multi-currency selling. With BigCommerce, you can integrate payment gateways such as Apple Pay and Google Pay, enabling you to accept payments in over 100 currencies. And BigCommerce doesn’t charge any additional transaction fees.

Our expert BigCommerce review has more on features and pricing.

4. Squarespace: Striking Designs and Powerful Marketing Tools

Thanks to its intuitive but not unrestricted editor, quality templates, and multimedia tools, Squarespace is the go-to website builder if you’re looking to build an elegant and understated online store, even if you don’t have a lot of design experience.

On the e-commerce side, it also offers easy-to-use tools for merchandising, inventory, and useful sales features designed to encourage repeat customers. But where Squarespace truly excels is with its marketing tools. For example, you’ll be able to customize email templates to match the look of your site and make your brand more recognizable. Plus, you’ll get the option to create pop-ups that alert customers of new products and pricing deals.

You can access its online store features starting with the Business plan, but to make the most of them, I recommend upgrading to the Basic Commerce plan. This will get rid of transaction fees and unlock tools like e-commerce analytics, customer accounts, and the ability to display product reviews. You can explore all of these features with Squarespace’s 14-day free trial.

Features

• Attractive gallery layouts. Thanks to its eye-catching gallery layouts and the use of full-screen images, Squarespace is great for displaying and selling creative work.
• Blogging platform. You can use Squarespace’s beginner-friendly blog editor to post product-related news and tips, which your customers can easily share on social media.
• Free logo maker. Squarespace’s completely free logo making tool can help increase your brand’s familiarity.
• Scheduling tool. If you sell services, you can use Squarespace’s scheduling tool to take appointments, manage your bookings, send automatic reminders to clients, and more.

Curious to learn more? Read our expert Squarespace review.

5. HubSpot: The Integrated Platform for Streamlined Business Operations

HubSpot’s website builder is just one part of its robust ecosystem. The Commerce Hub offers tools for managing bulk orders, custom quotes, and recurring sales, while the Sales Hub helps professionals track and organize invoices.

Though less intuitive than some builders, HubSpot’s advanced features make it a strong choice for established businesses looking to streamline operations.

Many of HubSpot’s hubs are free to start, with costs based on transaction fees. If you’re looking for a more complete option, the Small Business Bundle combines essential starter products at a competitive price. If you need more control over operations and you don’t mind putting extra effort into the front-facing aspect of your store, then HubSpot could be the right tool for you.

Features

• Included analytic features. HubSpot’s commerce, sales, and marketing hubs include useful analytic features to help you make informed decisions based on your customer’s behavior.
• AI-powered content tools. If you need to make yourself known, HubSpot offers AI-powered tools for blogging, marketing, and more.
• Commerce automations. Automate everyday tasks like recurring billings or stock orders.
• Ecosystem-wide integration. If you’re already a HubSpot user, most of its hubs offer seamless connection between one another to improve efficiency.

Read our expert HubSpot review for more details.

6. Ecwid: Ideal for Small, Simple Stores

For those new to e-commerce, Ecwid stands out with its user-friendly design and intuitive store management tools. It offers simple section editing, 30+ modern store templates, and tutorials and extra resources to guide you.

Ecwid simplifies store management with intuitive product handling, automatic tax calculations, and built-in payment and shipping integrations. However, its design customization options are more limited compared to other platforms on this list.

One of Ecwid’s biggest advantages is its free plan, which includes basic store functionality with no transaction fees. For more advanced features, the Venture plan allows custom domain connections, inventory tracking, and mobile app management. The Business plan and higher offer wholesale pricing and staff accounts, but in this price range, Shopify’s plans would offer better value for money.

Features

• Automatic mobile optimization. As you build your desktop site, Ecwid automatically creates a mobile-friendly version for you.
• Full marketplace integrations. Even on the free plan, Ecwid allows you to sell in different marketplaces and advertise on social media like Snapchat and Facebook.
• Mobile management. On the Venture plan and above, you can use Ecwid’s iOS or Android app to manage your store’s operations wherever you go.
• Custom discounts and sales. Create custom discounts, digital gift cards, and more to reward your customers.

Read our expert Ecwid review for more details.

Other Notable Website Builders for E-commerce

7. Hostinger Website Builder

Hostingers Website Builder has mobile-friendly templates that are easily customized with drag-and-drop editing. While you won’t have the advanced e-commerce features you’d get with Wix or Shopify, Hostinger compensates for this by offering a suite of AI-powered tools, including an AI Writer for SEO-driven content and tools for generating business names and slogans.

The Business plan supports up to 500 products and integrates marketing tools, blogging capabilities, inventory management, and a free business email. While there’s no free plan, you can explore Hostinger’s e-commerce features risk-free with a 30-day money-back guarantee.

8. SITE123

SITE123 is a beginner-friendly platform that allows you to quickly create an e-commerce website. You’ll find 35+ suitable templates in the online store and business categories. While customization is more limited than with Wix and the templates are less varied, they’re all fully responsive and feature clickable phone numbers and emails for easy mobile shopping.

SITE123 doesn’t skimp on essential e-commerce features, making it easy to manage orders, process payments, and customize shipping and tax settings. SITE123 lets you build your site for free, but you’ll have to upgrade to a paid plan to unlock e-commerce functionalities like booking and payment tools, crucial for a thriving online store.

9. IONOS Website Builder

IONOS Website Builder offers 28 modern and easily customizable templates, and a variety of pre-built sections to help you launch your store quickly. It includes sales-focused tools, integrated payment and shipping options, and site analytics to streamline e-commerce management.

IONOS also has an AI assistant that can generate a fully customizable e-commerce website with relevant text and images based on your store details

If you’re on a budget, IONOS’s e-commerce plans offer great value for money. You can sell on social media and marketplaces, advertise your brand on TikTok, and track competitors’ performance with marketingRadar.

10. Webador

While beginners may take a bit more time, Webador’s intuitive interface lets anyone design an online store with minimal effort. But, speed and simplicity come at the cost of customization and advanced features.

Webador offers a selection of widgets you can drag and drop on your store’s pages: product galleries, testimonials, social buttons, and custom forms. There’s even a widget that lets you add downloadable PDF manuals, which is ideal if you plan to sell electronic products or appliances. Another perk? You’ll never have to pay Webador a commission on sales.

Choose the Best E-Commerce Website Builder to Increase Your Sales

Every website builder on this list helps you create an attractive, user-friendly online store with powerful product management tools to drive sales. However, the right choice depends on your business needs.

For an all-in-one e-commerce solution, Shopify is my top recommendation. With advanced merchandising tools, multi-channel selling, and loads of integrations, Shopify will help you scale quickly.

On the other hand, if you want creative freedom and a diverse choice of online store templates, Wix is a great choice. It has a suite of built-in e-commerce tools to get your store up and running, and you can add even more features with Wix’s extensive app market.

For large and international e-commerce businesses, think BigCommerce. Not only does it offer multi-language websites, but you can create multiple storefronts, tailor site variations for different geographic areas, and upload products in bulk.

FAQ

What website builder is best for an online store?

For small- to medium-sized online stores, Wix offers advanced e-commerce features and flexible site design, while being impressively easy to use. On the other hand, Shopify has strong product management tools to handle a greater volume of items, making it a good choice for large retailers.

Can I build my own e-commerce site?

Every e-commerce website builder on this list will help you build your online store, even if you don’t have any technical experience. You’ll be able to easily create pages, add products, and update your site content using built-in tools.

How much does it cost to build an e-commerce website?

The cost of your e-commerce website will largely depend on your builder of choice and your needs. You can create an e-commerce site for free with a platform like Ecwid, but you won’t get access to a custom domain or a ton of products.
My recommendation would be going with Shopify, which offers plenty of professional features at nearly every price range.

What is the best e-commerce website builder for beginners?

Both Wix and Shopify have easy-to-use editors that will help you build a fully functional online store quickly. However, the best e-commerce builder for anyone will depend on how they adapt to its normal website building tools. If you want to discover the ideal choice for you, check out our list of the best website builders for 2025 for other beginner-friendly options.