10 Best Website Builders for Travel Agencies (4 Are Free) [2024]

Your travel agency needs a visually appealing website that makes visitors want to experience the adventures you offer. Ideally, travelers should also be able to book trips and tours on your website, and perhaps even pay online.

You’ll also need to consider that if your website doesn’t show up in online searches, you won’t get very far. But not all website builders offer SEO, social media, and marketing tools that will boost your site’s visibility. Some even lack basic booking features.

To help you make an informed decision, I’ve researched popular website builders and put together a list of the best options for different types of travel and tourism agencies. When it comes to website design, essential features, and useful business tools, I found Wix came out on top.

You can try Wix for free, or keep reading to find out which of these builders is best suited to your travel agency’s needs.

What We Look For in the Best Website Builders for Travel Agencies

While researching and testing website builders for travel and tour agencies, these are the features I focused on.

• User-friendly design. All the website builders on this list are intuitive and easy to use. You won’t need technical skills to build a website that will draw visitors in – and once your site is live, it’s just as easy to update it with your latest travel destinations, deals, discounts, and blog posts.
• Attractive, mobile-responsive templates. A poorly designed template makes for an unappealing travel site. Equally important are designs that are easy to navigate on all devices, including phone, tablet, and desktop.
• Travel booking features. All the builders on this list offer booking systems that allow clients to check trip availability, reserve, and even pay online if you’ve added e-commerce functionality.
• Must-have marketing tools. Every travel agency needs a website builder that supports their marketing strategy. These builders offer email marketing, newsletters, blogs, and other tools to help you promote your services and attract clients.
• Multilingual support. I selected website builders that allow you to offer content in multiple languages, so you can cater to clients from different regions and language backgrounds.

How We Picked the Best Website Builder for Travel Agencies

Here’s a breakdown of the key criteria I used during my evaluation:

• Ease of use. I tested each platform to see if I could quickly and easily set up and manage a website.
• Customer support. I evaluated the availability and quality of customer support, including live chat, email, and phone options.
• Feature set. I examined each builder’s features, focusing on those particularly beneficial for travel agencies, such as booking systems, customizable templates, and SEO and marketing tools.
• Performance and reliability. To retain visitors, each website builder should offer fast load times and minimal downtime.
• Value for money. I compared pricing plans to determine which builders offer the best value, balancing cost with the features and benefits provided.

1. Wix: Widest Range of Travel-Themed Templates1

For travel agencies and tour companies eager to create a compelling online presence, Wix stands out as my top choice. Not only does it offer the biggest selection of free templates1 for travel agencies, but these mobile-friendly designs come packed with features that cater to the needs of the industry.

Wix’s intuitive interface and drag-and-drop editor make setting up and managing your site hassle-free. You can add dynamic photo galleries and videos to give potential customers enticing visuals of their prospective journeys. Wix also offers integrations with review platforms, allowing satisfied travelers to leave testimonials, which can enhance your firm’s trust and credibility.

While Wix offers a generous free plan, as your agency grows and diversifies its services, you’ll probably want to upgrade to a paid plan to get a custom domain, remove Wix branding, or branch into e-commerce with travel-related merchandise. Fortunately, Wix offers a range of well-priced plans to suit your firm’s changing needs. Its Light plan is the most cost-effective, offering you 2 GB of storage, a free domain for 1 year, and basic marketing tools, all for $17.00/month.

Features

• Marketing and promotions. Wix gives you tools to craft professional email campaigns, design newsletters, offer discounts and coupons, and create social media ads and videos. Customizable templates can help streamline your marketing efforts.
• Comprehensive booking system. Wix Bookings makes it easy for guests to book travel services and securely pay online. You’ll also get tools to manage your schedule, calendar, staff, and clients.
• AI-powered website design. To make it even easier to build your site, you can try the Wix ADI builder. It takes just a few minutes to create a personalized website complete with image galleries, text, contact forms, and other valuable content.
• Suite of business tools. Wix Ascend provides financial, workflow automation, communication, and task management tools that can help you manage and grow your travel agency business. Start for free, then upgrade if you need more advanced features.

Read our expert review to see more Wix benefits.

2. Squarespace: Best Templates for Attractive Travel Websites1

If you want to promote a luxurious feel for your travel agency, Squarespace will be your best option. Its 170+ stylish templates all share the same features1, so you’re not limited to a travel-specific design – you can choose any template that catches your eye. Squarespace also offers impressive design customizations that allow you to build a visually compelling website that sets you apart from your competitors.

You’ll also get premium tools for managing and enhancing your travel firm’s online presence. You can send branded email marketing campaigns, create engaging videos, and manage mailing lists. Built-in SEO tools will help your agency rank higher on search engines and drive organic traffic to your website. With robust analytics, you can analyze your site’s traffic, visitor behavior, and other vital metrics – and pinpoint what needs improvement.

While Squarespace doesn’t have a free plan, you can use the 14-day free trial to choose a template, customize it, and add the features and tools you need. If you’re trying to decide if a builder’s paid plans offer good overall value, I can confirm: Squarespace does. Its cheapest plan ($16.00/month) provides you with a free domain, free invoicing with 0% transaction fee, and the ability to create custom travel merchandise.

Features

• Scheduling tool. If you offer private tours with different time slots, you can sign up for Squarespace’s paid scheduling account to display your branded booking calendar on your site.
• Custom template design. Squarespace Blueprint will help you create a custom template design that’s uniquely suited to your travel agency’s goals and vision.
• Third-party integrations. Not only does Squarespace offer robust built-in tools, but you can also integrate a number of apps you may already be using for accounting, customer relationship management (CRM), analytics, and more.
• Excellent social features. Connecting and sharing content across multiple social media platforms, including Facebook, X (Twitter), Instagram, and TikTok, is easy. Plus, the Unfold mobile app has templates you can use to create eye-catching social content that will amplify your site’s reach.

Learn more about Squarespace’s features in our in-depth review.

3. SITE123: Get a Professional Travel Site Online Fast1

When it comes to easy website building, SITE123 consistently comes out on top. Despite its simplicity, you’ll find its travel and tourism templates include helpful features to allow visitors to review trip images and itineraries, make reservations, and get in touch for any additional questions.

I was impressed by the variety of new tools SITE123 has added to its platform. You can now use AI technology to write website content1 and there’s a basic CRM tool to manage business communication with your customers. SITE123 templates have always been mobile responsive, but the latest design tweaks make navigation even more intuitive on tablets and phones.

SITE123 is straightforward when it comes to pricing, offering a free plan and five paid plans. To quickly get your site online, go for SITE123’s free plan. But if you want a free custom domain, an online store for selling travel products, or a multilingual and multi-currency website with more storage and bandwidth, you’ll have to upgrade to the premium plan which costs as low as $12.80 per month.

Features

• Multilingual websites. SITE123 will automatically translate your website into more than one language, allowing visitors to view trip packages and itineraries in their preferred language.
• Custom forms. You can design customized contact and booking forms to gather information specific to each client’s travel inquiry or trip reservation.
• Build brand awareness. Powerful free tools include a digital business card maker, logo designer, and favicon design tool.
• Landing page builder. This new feature helps you design a lead-generating landing page that matches your agency’s brand. Analytics tools allow you to monitor the performance of your landing page, including its conversion rate.

For more details, see our expert SITE123 review.

4. Webador: Straightforward Builder for a Simple Travel Site1

You won’t need tech-savvy skills or lots of time to build your website with Webador. Its intuitive interface, customizable templates, and WYSIWYG (what you see is what you get) editor streamline the design process. Webador promises to help you build an attractive and fully functional travel agency site in 10 minutes or less – and it mostly succeeds.

But Webador’s not just about speed and ease. It pairs design simplicity with features that cater to travel agencies: a booking system, SEO tools, custom forms, and a rating widget. Add a slideshow, and you can use this simple builder to create an immersive experience for travelers that encourages them to commit.

Webador’s free plan is a good starting point, as it offers you unlimited pages and storage, free stock photos, and a blog function. However, I recommend going for the Lite plan because it gives you a custom domain, which will help your site look professional. Plus, it costs just $5.00 per month.

Features

• Multimedia content. Webador allows you to integrate videos from YouTube and Vimeo to give visitors a first-hand look at tours and travel destinations.
• Social media widgets. If you’re growing a social media following, you can display feeds from platforms like Facebook, X (Twitter), Instagram, and Pinterest.
• Third-party tools. While Webador doesn’t have an app store, you can use embeds to add features like live chat, follow-up surveys for travelers, marketing campaigns, and countdown timers and clocks for limited time promotions.
• Interactive maps. If you offer bespoke tours, you can guide visitors by embedding maps with highlights to notable locations, tours, or landmarks.

Curious? Check out our expert Webador review for more features.

5. IONOS: Affordable Option for Smaller Travel Agencies1

If you want to create a professional travel agency website without breaking the bank, IONOS is one of the cheapest options out there. While its template selection is small – just 28 in all – its inexpensive plans have built-in practical features. They come with secure hosting, professional email addresses, custom domains, and more.

IONOS’ templates are attractive, modern, and can be easily customized to suit the specific branding and aesthetics of your travel agency. You simply choose a color scheme and then drag and drop pre-built elements, including text sections, CTA buttons, and image/video galleries, onto your pages. You can also add a contact or newsletter signup form to engage with potential travelers.

If you’re on a tight budget, IONOS’ low-cost MyWebsite Now plans offer excellent value. I advise starting with the most affordable Plus plan that costs $1.00 per month with a one-year term. This plan comes with a 1-year free domain, a website translator, a contact form, and an integrated booking tool. As you grow, you can upgrade to access advanced features like an SEO optimization tool and advanced analytics.

Features

• Handy SEO tools. The free website checker analyzes your site’s SEO performance and offers tips to improve visibility and boost traffic. For more advanced features like help with sponsored advertising, you can upgrade to a ranking Coach plan.
• Dedicated support representative. You’ll receive personalized support from a dedicated consultant who will answer your questions, discuss your site’s performance, and provide strategies for success.
• Legal and privacy policy templates. Your IONOS website comes with an optional built-in cookie policy to ensure GDPR compliance. This is useful if you work with an international clientele. You’ll also find a legal policy template you can customize to reflect your agency’s practices.
• AI-powered text generation. This handy tool will generate text for headings, trip descriptions, and recommended destinations, saving you time and taking the work out of building your site.

Read our expert IONOS review for additional info.

6. Shopify: Best Builder for Selling Tours & Packages Online1

Shopify is a dedicated e-commerce platform with an intuitive interface that makes adding and managing travel products easy. For instance, your agency can list products such as tour packages, travel merchandise, concert tickets, or event passes. You can also categorize these offerings, add detailed descriptions, set pricing, and manage inventory.

While Shopify doesn’t have many tailored solutions for travel agencies, I found its app marketplace to be very helpful. You get access to appointment booking and online reservation apps like BookThatApp that integrate with your Shopify website. With such apps, potential customers can book activities, schedule classes, rent products, or manage events directly through your site.

Shopify offers SEO tools for improving search engine rankings and attracting more organic traffic. It also supports email marketing, so you can send automated emails and texts for reminders, confirmations, and rescheduling. That said, to get access to such features, you’ll have to go for one of the advanced plans which starts from $29.00/month. If you run a small travel agency, the Starter plan ($29.00/month) is actually a good starting point for creating a simple online store.

Features

• Social media integration. With Shopify, travel agencies can integrate their website with various social media platforms. This allows you to easily share your products, travel inspiration, and promotions across social media channels like Facebook and Instagram.
• 100+ payment gateways. Shopify supports over 100 payment gateways, making it easy for you to accommodate international clients who may prefer different payment methods.
• Shopify POS. If your travel agency has a physical location, Shopify’s Point of Sale (POS) system is an excellent feature. Shopify POS allows you to manage in-person transactions, sync inventory between your online and offline agency business, and provide a seamless purchasing experience for walk-in customers.
• Mobile app. With features like real-time order tracking, customer management, and inventory updates, the Shopify mobile app enables you to manage your business on the go.

Read our expert Shopify review for more details.

Other Notable Website Builders for Travel Agencies

7. BigCommerce 1

Not only does BigCommerce allow you to display prices in multiple currencies, but you’ll also be able to accept payments in over 100 currencies and have multilingual sites. This makes BigCommerce perfect if you run a big-time travel agency and have a diverse international customer base.

I’m a fan of BigCommerce’s simple yet useful blogging feature, which lets you share travel tips, destination guides, and company updates with potential customers. BigCommerce also integrates with third-party POS systems like Square and Clover, so you can synchronize online and offline transactions. I’d have liked it if BigCommerce had travel-themed templates and more budget-friendly plans for smaller agencies.

8. Hostinger Web Builder1

Hostinger offers just one theme for travel agencies, which can serve as a foundational template for creating a professional travel website. This theme can showcase destinations, tours, and travel packages. But if you don’t like the design, Hostinger’s AI website builder can quickly create a niche travel agency website for you.

I like that Hostinger provides a robust online booking system for managing bookings and reservations. It includes features such as setting availability, managing time slots to avoid double bookings, and integrating payment gateways like PayPal and Stripe for smooth transactions. My only issue with Hostinger is that it’s quite limited in terms of functionalities. It offers the basics, but it might be difficult to scale your travel business with this builder.

9. WordPress.com1

WordPress.com offers many travel-themed templates with visually engaging layouts and extensive features. While you can add appointment booking with a form block, the range of third-party booking tools designed for travel companies is a standout feature.

What’s more, WordPress.com offers powerful content management features and SEO tools, making it a great platform for blogging. These tools include auto-generated sitemaps, customizable titles and descriptions, and site verification. WordPress.com has a free plan, but just keep in mind that you might find its platform a bit difficult to navigate in the beginning.

10. Web.com 1

Web.com offers four templates specifically designed for travel and tour businesses, but I found its other templates to be customizable and well polished. So if you’re not satisfied with the niche themes, you can select any other theme and customize it to your satisfaction. You’ll also get branding tools like an AI business name generator and a domain name checker as well as tools for creating email campaigns, newsletters, and social media integrations.

But if all these sound overwhelming, you can hire one of Web.com’s QuickStart Website service experts to create a professionally designed website tailored to the needs of your travel agency. I just wish Web.com would improve its user experience and reduce the unnecessary redirects, as I found its navigation a bit confusing.

Choose the Right Website Builder for Your Travel Agency

All the website builders on this list provide editors that are easy to use and templates that are visually compelling. The most suitable builder for your agency will rely on your budget and the features you require.

If you’re looking for an all-in-one solution for your travel agency, Wix is my top recommendation1. It offers a wide range of templates, an easy-to-use builder, booking add-ons, and other essential tools to take your agency to the next level.

On the other hand, Squarespace is ideal for travel sites1 with extraordinary visual appeal. It also offers excellent built-in social and marketing integrations.

Meanwhile, for a fast and simple way to build a professional travel website, go with SITE1231.

FAQ

Which website builder is best for travel agencies?

This depends on your individual needs. That said, Wix is the best all-around builder for travel agents and vacation planners. It offers the largest selection of free templates tailored for the travel industry. Wix also provides excellent built-in features, a comprehensive booking and customer management system, and impressive business and marketing tools

Can I create a travel agency website for free?

Wix, SITE123, and Webador all offer free plans, although in my opinion, Wix’s free plan is the most generous. These free plans include basic features and are great for evaluating a website builder, but you’ll likely want to upgrade to get a custom domain, remove branding, and access advanced features like payments and bookings.

How much does it cost to create a website for a travel agency?

The cost of your website will depend on the builder you choose and the features you need. Webador is a great low-cost option for smaller travel firms, while SITE123 will get you online fastest – and does it for free. That said, it’s hard to beat Squarespace when it comes to price and value.

What features should a travel agency website include?

A tour company or travel agency website should include detailed trip itineraries, eye-catching visuals, customer reviews, a booking and payment system, and your contact information. Above all, it should be easy to navigate and offer visitors a user-friendly experience. See our top recommended website builders, each tailored to different needs such as website size and feature set.