6 Best Website Builders for Accountants: Build Your Firm in 2024

Finding the best website builder for accountants can be tough, especially when hundreds of platforms promote their latest and greatest features daily. And despite some of these platforms targeting professionals specifically, you’ll quickly find they aren’t worth the money and can actually make website building much more confusing.

When creating a website for your accounting firm, there are three elements you’ll need: a service catalog, some sort of appointment scheduler, and a testimonials page. However, you’ll need a professional-looking theme and an easy-to-use editor to stand out.

I’ve tested the best website builders, considering their templates, features, value for money, and ability to showcase your firm’s expertise. Of every builder on this list, Wix stands out as the best for accountants in 2024 as it’s beginner-friendly, has a free plan, and offers hundreds of professional tools and apps that aren’t just marketing gimmicks.

To learn more about the best website builders for accountants, keep reading.

What We Look For in the Best Website Builders for Accountants

When building your accounting firm, always look for these features:

• Professional, customizable templates. Every website builder should provide professional templates that you can customize to fit your needs and expectations.
• Useful built-in features. I looked for website builders with many built-in features, including appointment scheduling, client management, business analytics, file-sharing, and more.
• Third-party integrations. Each website builder needs to give you access to business management platforms like Zapier, social media profiles like LinkedIn, email marketing services like Mailchimp, and more, expanding what you can do with your website.
• SEO tools. You need built-in tools for SEO to improve your website’s visibility and attract more clients. Some website builders offer step-by-step checklists, while others offer in-depth articles and how-to guides to make the process easier.
• Affordable. All the website builders on this list offer advanced features at a reasonable cost, ensuring you get the most out of your investment.

1. Wix: Hundreds of Templates for Startup Accountants1

Wix offers an extensive portfolio of over 800 templates, with quite a few tailored for accounting firms. Compared to other website builders, I find that its drag-and-drop interface makes it much easier for you to create a professional website. Additionally, the Wix Stores app gives you e-commerce functionality and integrates with multiple gateways.

I appreciate that the important components of an accounting website, such as contact pages, service catalogs, testimonials, and an SEO checklist, are built-in, helping you optimize your site for professional clients from day one.

The Wix App Market includes hundreds of useful tools for accountants, such as Wix Booking, which allows clients to schedule meetings with you. It also offers Wix File Share for viewing, downloading, and uploading documents for specific clients, as well as Wix Proposals for creating professional proposals and managing payments efficiently.

Notably, its free plan gives you access to almost all its features. The only drawback is that it includes Wix branding and a subdomain. If you want a custom domain, the Wix Core plan is a great option1, as you’ll also get 50GB of storage, site analytics, and no annoying ads for $29.00/month.

Features

• AI tools. Create your entire accounting firm’s site using Wix AI builder or use its AI text generator to develop SEO-optimized content in seconds.
• Wix SEO setup checklist. Unlike other builders, Wix helps you increase traffic by guiding you through SEO step-by-step. Without it, you’d have to go through every element of your website to optimize it, which can take hours if you’re inexperienced.
• Ascend business tools. Gives you access to real-time analytics, automated customer interactions, email campaigns, and invoice tracking to streamline your operations.
• Multiple payment options. Supports over 70 payment gateways, including PayPal and Stripe, credit cards, debit cards, digital invoices, and more.

Read our expert Wix review for more details.

2. Squarespace: Sleek Designs for B2B Accounting Firms1

If you’re looking for professional designs requiring minimal editing, Squarespace is an excellent choice – especially for B2B accounting firms. It offers over 150 templates and lets you edit your site’s headers, footers, sections, fonts, and colors to make your accounting firm stand out. If you’d prefer complete customization, you can use Squarespace Blueprint to create a template from scratch.

I like that important features like client-only areas, analytics, and subscription management tools are built in. This makes it easier for you to manage your firm’s performance and clients without having to buy third-party tools and software.

Squarespace’s Acuity Scheduling Integration is an excellent feature for accountants. It allows you to display your real-time availability, giving your clients the option to self-schedule appointments. You can even send automated emails and SMS appointment reminders and reward loyal customers with discounted services.

Squarespace has four plans, each offering unlimited hosting storage and a custom domain for 12 months. To get 0% transaction fees and merchandising features like waitlists and service recommendations, you’ll need to upgrade to its Basic Commerce plan1 for $28.00/month. However, if you aren’t sure which plan is best for your firm’s needs, you can try it out for 14 days and then choose.

Features

• Live chat. If you encounter any problems, you can contact Squarespace’s support team and get a quick response from Monday to Friday, 4 a.m. to 8 p.m. Eastern Time.
• Marketing tools. You can access social share buttons, Pinterest buttons, Instagram stories, Facebook ads, promotional pop-ups, and MailChimp integrations.
• Knowledgebase. A massive knowledge base of articles, videos, community forums, and webinars spanning its entire service offering ensures you can find help promptly.
• Google Search Console. Unlike other website builders that require a subscription to access Google Search Console, Squarespace allows you to configure your site and its SEO during your free trial, helping you optimize from the start.

Check out our comprehensive Squarespace review to find out more.

3. Duda: Integrated Client Management Tools for Faster Services1

Duda is a great option for established accounting firms as it provides integrated client management tools that help deliver your accounting projects much faster. You can monitor user site activity via its real-time dashboard, automate client information updates, and charge clients either one-time fees or subscriptions. Duda offers ultra-customization with Flex mode, which gives you complete control over your site’s layers, complex layouts, and spacing between elements.

I found that Duda has built-in components that help you acquire new customers and increase your firm’s rankings, including contact forms, SEO tools, and an app store.

Duda’s collaboration tools are excellent for teams, allowing multiple people to log in and work on your site simultaneously. And if you need to assign roles and site access to different team members or add comments for streamlined communication – you can!

Duda only offers paid plans, with its cheapest plan lacking the SEO assistant, team collaboration tools, and client management tools. Of all its plans, I found that the Team plan provides the best value1, offering collaboration between 3 team members, role assignments, and site comments for $22.00/month. If you run a large-scale accounting firm that requires full customization and advanced features, you’re better off with its white-label plan.

Features

• Duda university. Duda offers courses that teach you the fundamentals of web design and how to use its site builder. It also has webinars on protecting your clients, growing your business, integrating site search, and more.
• Custom domain. Every plan includes a custom domain, unlike other website builders that charge you or only offer it free for the first 12 months.
• Amazon hosting. All of Duda’s plans come with Amazon Web Services’ hosting and content delivery network, giving you top-performance hosting with no storage or bandwidth restrictions.
• 120 templates. Duda offers a range of mobile-responsive designs sorted into broad categories, including Business, Landing Pages, Events, Portfolios, and more, ensuring you can find a suitable template for your accounting firm​.

Take a look at our in-depth Duda review for more information.

4. SITE123: Best for Accountants Operating Internationally1

SITE123 is a great choice for quick and simple editing. You can add, edit, or delete pages, upload photos and videos, add FAQs and testimonials, and integrate e-commerce features directly from its editing bar. Plus, with options to edit in up to 21 languages and display your site in up to 5 languages, SITE123 sets the bar high for accounting firms looking to serve customers abroad.

A few built-in features SITE123 offers include marketing tools, forms, bookings, and payment gateways, which allow you to process payments in hundreds of currencies.

With SITE123’s free plan, you get 250MB of storage, 250MB of bandwidth, and a subdomain. However, you won’t be able to create an online store, remove its branding, or get a custom domain without subscribing to its premium plan for $12.80/month. As such, it’s not the best choice for accountants looking to build a free online store before committing to a plan.

Features

• 24/7 live chat. You can contact its support team anytime and get a response in under 30 seconds. It offers 16 different languages at various times of the day, including French, German, Italian, Arabic, Greek, Spanish, and more.
• Encryption. Even free users get SSL/HTTPS encryption, meaning your customers won’t have to worry about whether their information is protected​.
• Plugins. SITE123 offers basic plugins for seamless integration, including Google Analytics for SEO, Hotjar for conversion optimization, Drip for multichannel marketing, and Zendesk/Facebook chat for customer support.
• Guided tour. You’ll get basic tips and video footage showing you how to use every element of its editing bar, enabling you to learn the basics quickly and set up your website in record time​.

For more details, check out our expert SITE123 review.

5. Webador: Save on Paid Plans With Frequent Special Offers1

Excluding its free forever plan, all of Webador’s plans come with a six-month free deal, which is awesome for accounting firms looking to save money – especially startups with limited website-building experience. Plus, all the essentials of an accounting firm’s website, including custom forms, ratings, and a file-sharing hub, are built-in for your convenience.

Webador offers an extensive help center that goes beyond just using the platform. It helps beginners learn crucial website-building fundamentals like customizing your design, optimizing your logo, SEO, and much more – without advanced technical skills like coding.

Webador’s free plan offers free hosting, unlimited pages and storage, a dedicated support team, and AI-powered features, making it one of the best. However, to get a custom domain, online store, Google Search Console, and customizable forms, you’ll need to upgrade to its Pro and Business plans for a minimum of $9.00/month​.

Features

• Multi-language editor. Webador’s editor is available in 12 languages, including English, French, German, Spanish, Italian, Dutch, Portuguese, Polish, Danish, Finnish, Swedish, and Norwegian – particularly beneficial for accounting firms with multilingual teams.
• Walkthrough. Unlike the top website builders like Wix and Squarespace, Webador offers a personalized getting started walkthrough that gives you clear guidance step-by-step.
• Easy SEO settings. Although it can’t apply its SEO settings for you, you just need to go into your website’s settings and click SEO. This will allow you to modify individual page titles and meta descriptions and toggle whether you want them indexed by Google.
• Custom HTML. If you’ve designed a website before or have hired a professional to do the work for you, Webador’s pro and business plans allow you to add custom HTML to your website and tailor your design to your accounting firm’s needs​.

Read our in-depth Webador review to find out more.

6. Shopify: Over 8,000 Apps for Large-Scale Accounting Firms1

Shopify offers over 8,000 business management apps, many of which are free to use, install, or offer a free trial. Examples include QuickBooks, Xero, Google Ads, Zapier, and Mailchimp. I like that Shopify has SEO tools, over 100 payment gateways, and fraud analysis, making it an ideal choice for accounting firms with expansion and security in mind.

A cool and unique feature I found is Shopify Flow, which enables you to automate repetitive tasks from simple to multi-step workflows. It handles tasks like fraud prevention on high-risk orders, loyalty, and retention by identifying, tracking, and rewarding customers based on preset parameters – saving you a lot of time.

Shopify offers four paid plans: Basic, Shopify for small teams, Advanced, and Plus. These plans are quite expensive compared to other website builders, especially considering the lack of professional service templates, high transaction fees, and short 3-day free trial.

Features

• Product management and imports. You can easily add a product on Shopify by adding its name, category, price, and image. Alternatively, you can import all your products at once from a CSV file, streamlining your inventory management process​.
• 171 themes. Shopify offers 12 free themes and 159 paid themes, and you can also import third-party themes from sites like ThemeForest, giving you thousands of options to customize your site’s appearance.
• Unlimited storage. Every Shopify account includes unlimited products, bandwidth, and online storage, ensuring your accounting firm’s website can grow without worrying about storage limits​.
• Customer reports. Shopify allows you to create comprehensive reports to help you identify sales trends, effective and ineffective marketing strategies, and consumer preferences.

Take a look at our detailed Shopify review for more information.

Here Are the Best Website Builders for Accountants in 2024

Every website builder on this list enables you to create a professional website for your accounting firm. However, your choice should depend on your specific needs.

If you want your accounting firm to stand out, Wix is my top recommendation1. It offers over 800 templates, a simple and easy-to-use drag-and-drop editor, a free plan, and hundreds of apps to increase your site functionality.

Accounting firms looking for professional designs that require minimal editing should consider Squarespace1. You’ll get access to its Acuity Scheduling Integration, which shows your real-time availability and makes it easier for clients to self-schedule appointments.

Or, if you’re a busy accounting firm with several ongoing projects, go with Duda1. Its integrated client management tools allow you to complete projects up to 3x faster, add comments to your site, and monitor your site via its real-time dashboard.

FAQ

Why do accountants need a website?

A website is essential for accountants as it enables you to reach more clients, generate more revenue, and showcase your expertise. Compared to other builders, Wix is the best website builder for accountants due to its easy-to-use interface, free plan, and many professional-looking templates.

What information should an accountant’s website include?

An effective accounting firm’s website should include services offered, contact information, client testimonials, and some kind of appointment scheduling system. If you’re looking to go the extra mile, Squarespace offers client-only areas, subscription management tools, and blogging features that you can use to enhance your customer’s experience.

What website builder do most accountants use?

Many accountants use Wix due to its extensive template library, ease of use, and comprehensive feature set. Plus, with its free plan, you can build a highly customized and professional website without coding experience or investment.

Should I hire a professional to design my accounting firm’s website?

The best website builders, including Wix and Squarespace, offer beginner-friendly and intuitive editors, meaning you don’t really need to hire a professional. However, if you’re looking for a professional site with a unique design but don’t have the time to spare, you can hire a freelancer to build it for you.