11 Best Logo Design Services & Online Logo Makers [2025]

What Makes a Good Logo Design? Tips For Small Businesses

Whether you’re designing your own logo, running a design contest, or hiring a professional, these design principles should be your top priority. They’re essential to creating a memorable logo that reflects your brand and communicates your message.

• Keep it simple. The best logos are clean and uncluttered. A simple design is more recognizable and more likely to leave a lasting impression.
• Stick to clear, crisp fonts. The font is one of the most important elements of your logo. A serif font can give your logo a classic, trustworthy look, while sleek sans-serif fonts can look more contemporary. Avoid overly decorative fonts, which can come across as tacky and are less readable at smaller sizes.
• Choose colors strategically. Color psychology plays a vital role in logo design. Dark blues and grays, for instance, evoke a feeling of security, so they’re a good choice for logos with a corporate feel. Bright reds and yellows can make your logo stand out but may feel less professional.
• Prioritize versatility. Your logo needs to be versatile so it reads well across different media and business assets. Vector files are best because they can be sized up or down, without image distortion.
• Make it relevant. Your logo should reflect your audience’s identity and values and those of your brand. Whether minimalist, playful, vintage, or modern, the design should be appropriate for your industry.

My final advice is to avoid anything too trendy. Overly trendy logos can quickly become outdated. Just focus on communicating your message and brand values.

I’ve been designing websites for over a decade and spent countless hours pondering questions like, “Does this shade of pink look professional enough for our logo?” In all my years as a designer, I’ve never had an experience quite like this.

This project took me a few months, putting me in a unique position: I’ve now personally tested more logo design services than most people ever will.

I’ve also pushed the limits of AI-based logo design and given various designers more creative freedom than they knew what to do with. The process was fascinating. I tested many logo makers and design services to find the best and worst and document everything for you. This isn’t just a collection of reviews; it’s a contest to find the new logo for Website Planet.

I approached this project ready to discover the best logos you can get quickly and on a budget. These are not high-end, expensive rebrands. Instead, I explored logos you can get for as little as 5 USD, with some services entirely free and others up to $400.

If you need a good-looking logo that won’t break the bank, I most likely tested the right service for you. It’s all detailed here, as you read on.

Methodologies

All right, so how exactly did I test these services? That greatly depends, as each one is a little different, and some are a lot different. On the whole, these services fall into two main categories: DIY and DIFM. That’s “Do It Yourself” and “Do It For Me.”

Ah, there’s a joke in there somewhere. Don’t tell the kids.

DIY (Do It Yourself)

DIY services allow you to design your own logo using the provided tools. Typically, these tools include a visual editor for selecting icons, colors, and fonts and modifying the layout. They often feature extensive libraries of icons and predesigned logo templates and sometimes incorporate artificial intelligence (AI) for enhanced customization.

I tested almost all of these services in pretty much the same way. I just followed the instructions on screen (and usually recorded this process on video), paid for the logo, and then wrote my review, evaluating the following main factors:

1. The quality of the AI, if it was present.
2. The quality of the icon/logo library.
3. How advanced the logo editor was, and how easy it was to use.
4. The available image formats.
5. Add-ons, such as images scaled for social media or personal attention from a real designer.
6. Extra services, such as printing and web design.
7. The site’s ease of use overall.
8. The customer support offered by the service.
9. The pricing plans/packages.

I contacted support three times for each service, using various options such as phone support, email support, ticket systems, and live chat. Yes, I stepped out of my comfort zone and spoke directly with support teams to ensure you have the best information.

DIFM (Do It For Me)

DIFM services involve hiring a designer to handle the entire logo creation process. You provide detailed instructions to the designers, and they work to deliver a logo that meets your specifications. Many of these platforms offer the option to run a contest or hire individual designers directly.

To obtain a range of design examples, I opted for contests whenever possible. My team and I then evaluated these services based on the following factors:

1. How easy it was to run a contest.
2. The quality and quantity of designs submitted.
3. How easy it was to manage and organize submitted designs.
4. How easy it was to communicate with the designer(s).
5. How long it takes to get your logo.
6. How easy it was to browse designer profiles and work history, in case you want to hire one individually.
7. Add-on services, such as having your contest featured by the site, or having a guaranteed number of “top designers” participating in your contest.
8. The other services offered by some of these community-based sites, like web design, print design, and more.
9. The personal support offered by the service.
10. The pricing plans/packages.

I also made three support requests to each DIFM service, using every available method: phone, email, ticket systems, and live chat. This review involved significantly more interaction with support representatives than usual. So, I thoroughly evaluated each support channel’s responsiveness, helpfulness, and efficiency.

The Exceptions

Two of the DIFM services I tested do not offer the option of running contests, so I had to approach them a bit differently.

With Fiverr, you just browse for designers, select one, and hope for the best. To get a variety of designs, we worked with three designers: one starting at 5 USD, another at 40 USD, and a verified “Pro” designer at 400 USD.

The Logo Company operates more like a traditional design agency, but apparently has lots of designers. You provide your project brief, and someone chooses the designers most likely to suit your needs. You get five initial concepts and unlimited redraws/revisions for one single payment. There’s not a lot to say about the methodology here, other than that I followed their process, and got myself a logo.

My Personal Experience With 11 Different Logo Services

Here’s where I condense an estimated 24,000 words into a list of ten logo design services, each with a brief overview. These are not all the services I tested, and more reviews are on the way. If you don’t see the one you’re interested in, use the search bar at the top of this page.

Fiverr (DIFM)

Fiverr, of course, is not a “design site” exactly. It’s a site where you can hire people from all over the world to do pretty much anything, and that includes a logo design. You can pick the designer you want based on their past work, their prices, the services they offer, and the deadline they promise to meet. Fiverr is one of the more slickly-designed marketplaces overall, and it’s fairly easy to filter out designers based on your criteria to find one you’ll like.

It even has a quick and easy wizard to help you get started with the designer-filtering:

Communicating with the designers you’ve chosen is fairly easy, although the actual design process will vary a lot. Every designer there works differently, and their process is not dictated to them by the platform. Here are the logos we got:

The $5 USD logo from designer ei8htz isn’t exactly inspiring, but it is functional and decent-looking for the price. If five dollars is all you have, you could do a lot worse.

These logo concepts from designer juancharles (the 40 USD designer) are fun, and I love the mini-mascot. I personally prefer the type and general design of the first option, but I wish it had the white outline of the second, for contrast. Either way, they’re both adorable.

And lastly, we have the design from the 400-dollar “Pro” seller, animteam. It’s sleek, it’s stylish, and it’s a gorgeous concept. This wasn’t the winner in the end, but it was a strong contender in my opinion.

Looka (DIY)

Looka is an AI-based logo maker that makes fantastic-looking logos. Now, it does use a lot of the same icons that you might find on other services, such as Wix Logo Maker, but it has an edge: beautiful defaults. They’ve done the math, and figured out how to lay out their logos so they look great almost every time.

The downside to this dedication to aesthetics is that I felt a bit limited in what I could do. You can’t just drag and drop elements around the page. The size and position of your icons and text are managed by sliders, and they have limits. This is all to try to make sure that the user can’t accidentally make their logo look too bad.

This time, the logo I made was, frankly, made to look less like all the other logos. It’s not perfect, but it’s a good example of how even logos with slightly clunky icons can look decent if the layout is spaced out (heh) correctly.

DesignCrowd (DIFM – Contest… Sort Of… Not Really)

DesignCrowd has a large community with some great designers, but the user experience leaves something to be desired. There are far too many calls to action and general distractions from whatever task you want to complete at any given time.

We tried to start a contest, but what we started was a “project,” which turned out to be a catch-all term for both single-designer jobs and contests. And contests are more expensive. Basically, we hired one single designer by accident, and someone from DesignCrowd picked them out for us. Fortunately, we also paid extra for access to their top designers, so we got a good one.

Here are some of their concepts after one round of refinements:

The final logo was one of several based on a “websites and space” theme that the designer provided us with. To their credit, this designer went above and beyond to provide lots of different options in a very short time frame. This logo fits our layout needs, existing color scheme, theme of the site, and even if it is a little cliche… it looks good.

99designs (DIFM – Contest)

99designs has been running contests for a long time and has refined its process significantly over the years. That refinement shows that of all the DIFM-type services on this list, this may well be the easiest one to use.

In about five days, I had over 40 design submissions to look through, and 99designs made organizing all of this quite easy. I had a little trouble deciding which logo I wanted, so I sent a poll around the office for feedback (there’s built-in functionality for this). Communication with the designer was smooth, and overall I enjoyed my experience.

Here are some of the logos that made it to the “semifinals”:

The final logo was chosen for its colorful style and overall aesthetic. Despite its minimalist simplicity, it just feels like it has a lot of personality, fits the overall theme of our website, and looks gorgeous. You can’t ask for a lot more.

Tailor Brands (DIY)

Tailor Brands is AI-based and has one of my favorite logo creation processes. It offers icon-based logos, pure text logos, and logos with randomized abstract shapes. It certainly creates some of the more interesting AI-based logos. I just don’t particularly like its pricing model, which is a monthly subscription.

That is, you only have to pay for one month if you want the logo. Paying for more months gets you some ongoing support but does not allow you to make further edits to your logo after purchase. What it does get you, though, is a one-time option to ditch the first logo you made and design another logo without having to pay. To take advantage of this offer you must contact support no more than seven days after purchase.

Overall, I enjoyed my experience, and I ended up going with a rather retro logo icon. It’s simple, but I think it looks alright, for the price.

DesignEvo (DIY)

DesignEvo has a big library of premade logos and no AI, so they don’t ask you a lot of questions about what sort of logo you want. Some of these logos are quite good, and some look like they’re from the ‘90s. Aside from the premade logos, though, there’s also another large library of more basic icons and shapes so you can build your own logo design with their logo editor.

And what an editor it is! It’s the most flexible, most useful app in this space I’ve encountered so far. It’s not a full image editor, of course, but if you put the time in, you can absolutely create a unique-looking logo.

The one I made could be a lot more unique-looking, I’ll admit. But hey, I had limited time, and wanted to show off the quality of their premade logos and icons in any case.

The Logo Company (DIFM)

As previously mentioned, The Logo Company works more like a classic design agency. You provide the brief, someone picks five designers for you, and you get five initial concepts from them. And here’s something definitely worth mentioning again: free revisions.

The Logo Company runs all of its projects on Basecamp (it’s very simple project management software), so it didn’t exactly design most of its client experience. Even so, everything was made very simple, and the tutorials help to explain the entire design process. The Logo Company gave me logo concepts, I picked the one I like, and their designers made revisions until I was happy. That simple.

Out of all the logo concepts, I liked this one best because it fits our site the best. It’s that simple. It looks great at small sizes, the layout is just right, and I particularly liked that bit of sci-fi feel on the type.

Squarespace Logo Maker (DIY)

The Squarespace Logo Maker is an interesting one in that it is completely free. It also doesn’t have any premade logos, as such. You get an editor, the ability to add text, and a library of icons from The Noun Project, at least some of which are also used by Looka and Wix Logo Maker.

The editor is a bit basic, and you can’t pick specific sizes for your text or icons. You have to eyeball everything except the actual layout. There’s a handy grid, and objects sort of “snap” to each other, so I was able to create a fairly decent, if very basic, logo quickly.

With my hands tied by the limitations of this editor, I picked an icon that felt a tiny bit less minimalist than the rest, chose a color I liked, and downloaded it.

LogoMaker (DIY)

LogoMaker is, frankly, tough to recommend. It has a lot of good ideas, but the implementation is flawed and dated. Worse, pretty much all of the library-based logo designs are quite dated, and the logo editor is clunky. The AI logo generator is not any better. While I got pages of logos to choose from, good options were limited. This is a service that could be quite good if it got some real updates.

The logo I made with this is one of the worst I made during this entire experiment/project.

Wix Logo Maker (DIY)

Lastly, we have Wix Logo Maker, which (as you might imagine) comes from the people who make the Wix website builder. It’s got a big library of logos, but they’re not as inspiring as others. Wix’s real strength lies in its editor, which—while not quite as advanced as DesignEvo’s—is absolutely fantastic.

If you want to get the most out of Wix Logo Maker, you’re going to need to put in some time. Most of my time went to find an icon that I liked and hadn’t used already in one of the other logo makers that share the same library. I like how it turned out, even if it could be better.

So, that was a whole lot of information to read all at once, so let’s break it down. I’ve created a couple of simple tables to help make your decision a little bit easier:

DIY Logo Makers: How Do They Compare?

Logo Design Services: How Do They Compare?

How Our New Logo Was Chosen

In the end, here’s our new logo:

A vote was held amongst the Website Planet staff, and it was decided that the logo from DesignCrowd was best. There was some stiff competition (particularly from the logo from 99designs), but this design won out for a few reasons:

• It perfectly fits the “Website Planet” theme.
• It looks great at really small sizes.
• As minimalist as it is, it still has personality and a little bit of flair.
• I personally love how the type looks fairly straightforward and business-friendly but has that little bit of sci-fi flair. And yeah, a capital “A” without the line in the middle is officially “sci-fi” now.

Want to know more about DesignCrowd? Read more about my experiences in the in-depth review.

While DesignCrowd is an excellent option for large businesses and enterprises, it might be overkill for smaller businesses and freelancers who need a great logo but don’t want to invest a lot of time and money in it. If that’s you, I highly recommend you hop over to Fiverr to search for the logo designer of your dreams.

With prices starting at only $5, you could even try out a few different designers before you make your final decision – like holding a little logo design contest of your own.

Frequently Asked Questions

What’s the difference between a logo generator and a logo design service?

A logo generator is a type of logo design software that creates a variety of logos based on your input, while a logo design service is a lengthier and more complex process that involves collaborating with professional designers to craft a custom logo. You’ll pay less for a generator, but your logo will be less unique. Services can deliver higher quality and tailored designs, making them worth considering for brand identity.

When I use one of these services, who owns my logo copyright?

It depends on the service, but in most cases, once you purchase a logo, the copyright is yours. In some cases, you can even file for a logo trademark.

How much should a high-quality logo cost?

A high-quality logo typically costs $100 to $500 if you hire a freelancer or use a logo design contest service. Premium custom logos from top design firms may range from $1,000 to $10,000. For startups or tight budgets, logo generators can cost as little as $20 to $50.

How can I get a professional logo design for free?

You can use free logo generators to design your logo. Platforms like Looka and DesignEvo offer free templates and customization tools. Keep in mind that free designs may include limited features or require you to pay for higher-resolution downloads or full ownership rights.

What’s the best logo design service for a small business?

The best logo design services for small businesses offer a balance of affordability, quality, and customization. Services like Fiverr or 99designs allow you to hire skilled designers at competitive rates. Depending on your budget and branding needs, a DIY logo generator like Looka or Tailor Brands may be a good solution.