10 Best FREE AI Content Generators & Tools in 2024

Free AI content generators often sacrifice quality for cost or impose strict limitations on the creation process, which isn’t conducive for business growth. However, investing in an AI tool can be risky if you’re unsure about how much value it will bring you. While it’s true that paid AI content generators produce better outputs, there are some worthwhile free options to explore.

As someone who’s owned a couple of businesses, I understand how crucial it is to create engaging content. Therefore, I’ve assessed all the top options to identify the best free AI content generators on the market. Whether you’re looking to craft engaging blogs, social media posts, or SEO-friendly articles, I found several options you can try.

After extensive testing, Rytr was the standout free AI content generator of 2024. It offers a forever-free plan and affordable plans with a robust set of features like 40+ use cases ranging from SEO to long-form content and PAS copywriting. Try Rytr for free or keep reading to learn about other free AI tools that may suit your unique content needs.

What We Look For in the Best Free AI Content Generators

There are plenty of free AI content generators but it can be difficult to know what to look for when testing them. I considered the following criteria when evaluating each free option.

• Quality of outputs. It’s essential that the output is accurate, engaging, and contextually relevant. I’ve found that the best generators maintain a high standard of quality across prompts, making them invaluable for drafting and editing.
• Helpful writing tools. The best AI content generators come with SEO checks, in-line editing capabilities, and advanced research tools. These features streamline the writing process, ensuring that the content reads (and ranks) well.
• Writing versatility. The most effective AI generators are adaptable across various industries, offering voice tone customization, creative controls, and various templates. This ensures that you can tailor content to specific audiences and maintain consistency across different platforms.
• Ease of use. An intuitive interface is crucial. I prioritized generators that are straightforward to navigate so you can focus more on creating content and less on figuring out how to use the software.
• Overall value. Even if it’s free, a great AI content generator should offer good content quality and a range of useful features. I looked for options with no hidden costs that have the best overall value despite the free price tag.

1. Rytr: All-in-One AI Content Generator With 40+ Use Cases1

Rytr is a comprehensive AI content creation tool that’s ideal for digital marketers, social media managers, and content creators working on a budget. You can sign up without a credit card and its generous free plan includes a 10,000 character allowance per month (about 2,000 words). Despite being free, you can access a variety of useful features like its 20+ pre-programmed voice tones1.

The platform’s strength lies in its versatility: you’ll get 40+ use cases, accessible even on the free tier. Rytr has everything from blog and poem AI generators to ad and meta description tools, allowing you to create content for virtually any audience. This variety can be a game changer if you’re hoping to generate traffic from various content formats.

For those with a high content creation quota, Rytr’s premium plans are attractively priced and offer significant upgrades. Its premium plans offer unlimited generations, custom use cases, access to 50+ plagiarism checks, and the ability to write in multiple languages and custom tones. And since Rytr offers a forever-free plan, you can choose to upgrade when it’s most optimal for your business.

Features

• My Voice tool. This tool (available with paid plans) allows you to craft content that precisely mirrors your tone, maintaining consistency across platforms while adhering to your brand’s guidelines. It’s particularly useful for creating distinct voices for different clients.
• Professional shortcuts. Rytr offers specialized tools like its business pitch, email, and cover letter generators, making it a versatile choice for both personal and professional content creation.
• 30+ language options. With support for over 30 languages, Rytr ensures you can engage with a global audience, expanding your reach and making your content accessible worldwide.
• In-line plagiarism checker. This feature, powered by Copyscape, provides immediate plagiarism results. Just highlight any suspicious text and click to check that your content is always original.

For more features, read our expert Rytr review.

2. Writesonic: An AI Tool for Brand Consistency and Optimized Workflows1

Writesonic is a good option for startup agencies that require consistent, high-quality content that aligns with a tailored brand voice. Its free plan can help you streamline content production with up to 25 generations per month. You’ll also get full access to premium features like Chatsonic, its powerful ChatGPT alternative. You can even test its advanced templates with a one-time, 25 credit freebie.

What’s nice is that Writesonic isn’t stingy with its free plan. You can use any of its 80+ standard templates1, which include blueprints for social media, e-commerce, and paid ad copy. You can also work with its Article Writer 4.0, which has a generous 5,000 word capacity and the ability to create factually accurate articles using your custom brand voice.

While Writesonic’s free plan is an excellent starting point, its paid plans provide substantial value as your agency grows. By upgrading you’ll benefit from unlimited content generations, access to GPT-4 and Claude, plus unique tools like Audiosonic so you can turn your written content into ultra-realistic human voice-overs for audio or video projects.

Features

• Chatsonic. This proprietary Writesonic tool facilitates powerful content creation with real-time web search, PDF and document chatting, web page summarization, and its Agent Mode for automated in-depth research with extensive citations.
• Botsonic. With Botsonic, you can automate your customer service with AI agents trained on your data that support multiple languages and integrate across web and messaging platforms. Botsonic can resolve over 70% of inquiries on its own and is free to try.
• SEO checker and optimizer. Writesonic’s SEO tools optimize your content with AI-driven insights, real-time Google data, and automated suggestions to enhance your SEO strategy and boost your content’s visibility.
• Prompt improver. Make your prompts more detailed and efficient with one click and reduce the amount of time chatting with Writesonic’s AI. You can optimize the time spent on prompting and keep your focus on creating content.

Check out our in-depth Writesonic review for more benefits.

3. Jasper: Premium AI Content Generator for Multi-Channel Campaigns1

Jasper is the ideal choice for growing marketing teams that seek to optimize workflows and enhance campaign effectiveness. Its standout feature, Company Knowledge, keeps things on brand by storing all of your company’s content assets in one place. Additionally, its Campaigns feature can seamlessly transform any brief into a multi-channel campaign1.

Its advanced tone-learning technology can scan your website to learn and replicate your unique style. This allows Jasper to craft detailed content about your products and services to target your niche audience. It can even remember past interactions for contextually relevant responses and generate a variety of creative content for top campaign engagement.

You can test Jasper through its one-week free trial to see if it’s the right fit for your content needs. Consider it a sound investment if you’re looking to reduce miscommunications and boost your team’s efficiency, since it has proprietary tools like its Team Acceleration feature. It’s packed with automated tools for progress tracking, seamless editing, and SEO optimization across teams.

Features

• Remix content. Whether it’s for an Instagram caption or a newsletter, you can easily input existing content and instruct the AI to adapt it for different platforms.
• AI analytics and insights. Jasper offers comprehensive analytics, providing actionable insights to enhance your content strategy, track performance, and boost audience engagement effectively.
• 50+ available templates. With over 50 templates, Jasper simplifies content creation for various formats like blog posts, social media updates, and email campaigns, ensuring consistency and efficiency.
• Quality vs. speed. Select between rapid content generation or high-quality, detailed writing, allowing you to balance speed with precision depending on your needs.

Read our full Jasper review for our honest take on its offerings.

4. Copy.ai: AI Content Generator to Tailor Your Content to Global Markets1

Copy.ai is an excellent choice for marketing and sales managers that want to leverage a robust AI tool for multilingual global campaign support and extensive competitor analysis. This AI solution supports 100+ languages and even adapts to localized language nuances, ensuring your translations don’t sound robotic.

Additionally, its AI-powered sales and marketing features are must-have proprietary tools for enhancing your content strategy and execution. You can save time with the automation of numerous tasks such as lead enrichment, sales content creation, campaign launches, workflow optimization, and so much more.

Copy.ai has a generous free plan that requires no credit card but you won’t get access to its AI-Sales and AI-Marketing OS or any of its premium features like unlimited words and its prebuilt workflows. That said, its free plan gets you 2,000 words per month and one-time 200 bonus credits, which may be sufficient depending on your AI needs.

Features

• Chat by Copy.ai. Engage with AI that can generate long-form articles, social media posts, and product descriptions, all incorporating up-to-date information from the internet to enhance your content’s relevance.
• Workflow templates. Automate your workflows with pre-built templates for tasks like turning content briefs into blog posts or generating Facebook ad copy from personal data.
• Brand Voice feature. This useful feature analyzes your content to create a customized brand voice. You can easily train the AI to learn your brand’s voice to ensure a consistent, professional tone.
• Infobase tool. This tool helps streamline content creation by providing quick access to relevant data and ensuring your content is always accurate and well-informed. This is especially useful if your copy requires up-to-date information about your brand.

Learn more about Copy.ai in our expert review.

5. HubSpot: Seamless AI Content Creation for Better Conversions1

HubSpot is a great choice for digital marketers who need a versatile AI content generator to boost conversions. It seamlessly integrates marketing, sales, service, content, operations, and commerce to provide a hands-off approach. This integration serves as the ultimate pipeline for generating organic content, supporting customers, and closing sales.

With its free account, you get access to HubSpot’s comprehensive dashboard, which includes all its hubs. Under the Content Hub tab, you’ll get free access to AI tools for blog, website, and landing page generations. The free plan includes up to 100 AI-generated blog posts with up to 20 authors and 50 tags, plus 30 website and landing page generations.

ChatSpot is HubSpot’s beta version AI chat tool, which may not be for you if you’re looking for a chat assistant with sophisticated capabilities. That said, it can help with HubSpot-specific tools, creating tasks, and generating content. Despite the limitations of its AI chat, the AI Content Assistant offers powerful support in generating content like unique ad copy.

Features

• AI content assistant. HubSpot’s AI Content Writer helps you create high-quality content quickly by generating text based on your input. For example, it can craft blog posts, marketing copy, or product descriptions tailored to your brand’s tone and style​.
• Adapt content as needed. Easily repurpose existing content for different formats or platforms. Once you input your original content, HubSpot’s tool can generate new versions, such as transforming a blog post into an Instagram caption or an email newsletter.
• Generate campaigns. HubSpot’s Campaign tool allows you to plan, execute, and analyze marketing campaigns from one place. Track performance, optimize strategies, and ensure consistency across all marketing efforts.
• Social caption generator. Generate engaging social media captions quickly. Input a brief description and desired tone to create tailored captions for platforms like Instagram, Facebook, LinkedIn, and Twitter.

Read our expert analysis to see HubSpot’s pros and cons.

6. AI-Writer: One-Click AI Content Tools for High-Ranking and Polished Articles1

AI-Writer is a must-have for content creators focused on generating leads through articles. Perhaps one of the fastest AI content generators that I’ve tested, its one-click feature supports the bulk generation of SEO-friendly articles in under a minute. These articles are comprehensive, engaging, and supported by credible citations, which makes AI-Writer an efficient tool for producing high-quality content quickly.

The platform offers a 7-day free trial that lets you try out all its available features. You can also generate short articles up to 600 words. After evaluating its plans, I found its Basic plan to be ideal for moderate content needs since you can create up to 40 articles a month with a 5,000 word limit.

Although AI-Writer lacks an interactive AI chat feature, it has a variety of value-packed AI tools like its Topic Suggest 2.0, a tool that can take a keyword and find SEO-friendly subtopics in one click. Overall, AI-Writer may not be as comprehensive as the other content generators on my list, but it has solid tools that are practical in nature and offer a fool-proof way to optimize your content.

Features

• Social media posts. AI-Writer generates engaging social media content tailored to your brand’s voice. When you input your ideas, the tool creates optimized posts for platforms like Twitter, Instagram, and Facebook.
• Email composer. Easily craft professional emails with AI-Writer’s email composer. Whether it’s for marketing campaigns or client communications, the composer ensures clarity and effectiveness in your messaging.
• Proofreader tool. Improve your content’s accuracy with AI-Writer’s proofreading tool, which checks grammar, punctuation, and style, ensuring polished and error-free text.
• Text rewriter. This feature helps you rephrase existing content, making it unique while retaining the original meaning. It’s perfect for updating old content or avoiding plagiarism.

If you’re still not sure about AI-Writer, read our expert review to learn more.

Other Notable Free AI Content Generators

7. Simplified

Simplified caters to social media content creators and managers needing creative AI-generated content for various platforms. Its user-friendly AI-chat can help you curate ideas for viral-worthy content and you can’t go wrong with access to over 80 custom templates. The iOS and Android-compatible mobile app is yet another convenient feature that’s ideal for content creation on the go.

Its forever-free plan allows for 5,000 words per month and access to over 10 voice tones. But you’ll need to upgrade if you want access to its Brand Book feature for custom, on-brand voice tones. I also don’t recommend Simplified if you need an extensive selection of language options, since there’s only about 20 languages available even with its paid plans.

8. Hypotenuse AI

Hypotenuse AI is a well-rounded option with unique features like a bulk generation tool that can efficiently create Instagram captions, blog posts, and even rewrite existing content. The AI chat feature stands out with its real-time web browsing, document uploads, and its depth and speed options.

I noticed a small resemblance to Jasper but Hypotenuse AI is distinctly suited for small to mid-sized creators and content houses. Therefore, if you’re on a budget and don’t need the sophistication and horsepower available on Jasper, Hypotenuse AI can be a worthwhile alternative. While there’s no free plan, you can test it with its one-week free trial.

9. ParagraphAI

ParagraphAI is an intuitive AI content assistant suitable for everyday content creators. While it lacks fancy features and AI chat, it excels in AI-assisted editing, replies, and content creation. Under its Creation tab, you’ll find options for generating paragraphs, lists, messages, emails, and articles with adjustable writing tones​.

To stay within budget, you can use its free account with an allowance of up to 5 uses per day, which is ideal for generating a couple of email replies and social media captions. Be aware it’s only available as a Chrome browser extension or iOS and Android app, which might not be suitable for everyone.

10. WordAi

WordAi is ideal for bloggers and content writers that need to revamp outdated or underperforming material in bulk. It features an AI article rewriter, bulk article rewriter, and an AI detection avoidance function to pass Copyscape. While it’s far from my first choice, it can be an excellent tool if your article rankings have recently tanked.

The platform offers a three-day free trial, which isn’t very long but its paid plans are rather affordable. Its cheapest plan gets you 50,000 words worth of rewrites and 25,000 words for AI detection avoidance.

These Free AI Content Generators Can Improve Your Content

With the rise of AI-powered technology, many creators and businesses have started to incorporate AI generators into their workflows. Naturally, competition is getting tough and it’s crucial to adapt to the times to maintain brand visibility. Although there are plenty of worthwhile free AI content tools to explore, you’ll benefit from upgrading to an affordable paid plan to achieve full potential.

For a no-catch, forever-free AI content generator that offers unmatched versatility and generous paid plans, Rytr is my top suggestion1. Rytr is a no-brainer pick because its free plan has a generous 2,000 word monthly allowance and its 40+ use cases allow you to create content for virtually any project or task.

Alternatively, choose Writesonic if you’re focused on generating content that’s on-brand and always consistent in quality. Writesonic has a generous free plan1 with access to its premium, proprietary features like Chatsonic and its Article Writer 4.0.

However, if you’re looking to expand your production capabilities and need a premium AI content generator, you can’t go wrong with Jasper’s advanced tools1. Its proprietary tone-learning capabilities and unique Campaigns feature will take your content to the next level.

FAQ

Is free AI writing any good?

Yes, free AI generators can produce great writing. Many free options like Rytr or Writesonic can generate content that requires little editing, but there are limitations like word count restrictions and older model versions. To get the highest quality AI outputs without breaking the bank, consider an AI tool like Rytr that has budget-friendly plans.

Does AI create original content?

Yes, AI can generate original content. For instance, Writesonic guarantees 100% original content and even has a plagiarism checker for that extra peace of mind. Moreover, AI tools like Rytr produce unique content that can be verified for originality using its built-in plagiarism checker.

What is the best AI for content writing?

Jasper is the best AI tool for content writing. This is because Jasper specializes in content writing use cases (among many other uses) and outperforms ChatGPT on many fronts. It offers things that ChatGPT doesn’t, such as AI outputs that match your brand’s writing tone – which are up-to-date and accurate and require little to no editing.

What is the best free AI generator to use?

This ultimately depends on your writing needs. Rytr’s free plan gets you 2,000 words per month and over 20 pre-programmed voice tones. Alternatively, Writesonic has over 80 templates available and allows for up to 25 free generations each month. Both of these AI content generators produce high-quality content and feature plenty of useful tools.