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Whether you want to open a small online store, promote your boutique brand, or showcase your consulting prowess, your fashion website should be a digital representation of your business.
Even if you’re poised to be the next Coco Chanel or Law Roach, you’ll still need to invest some time on your website. Take a page from some of the most popular fashion brands that sell online: they all have an easy-to-navigate site with a lot of visual elements like high quality photography, videography, and brand-related typography. Some even make use of interactive elements to tell their brand’s story.
And if you’re not tech-savvy, don’t worry – a website builder is the only thing you’ll need to create a fantastic website. Not only will a website builder bring your vision to life, but it’ll also help you create a professional website quickly and easily.
So without further ado, here are the best fashion website examples to inspire your next project.
Did you know that Wix has 50+ unique templates for fashion websites? All the templates are fully customizable, and you can create sleek and stylish fashion websites in just a few clicks!
The simplicity of Lutz Huelle’s website lets her fashions take center stage. Hover over to see more.1
Visit this website at: https://www.lutzhuelle.com/
Lutz Huelle’s website is simple and straightforward, without the usual (and annoying) pop-up or pop-in windows you often find on fashion retail websites. The simplicity continues with the product images, which are cropped to focus on the clothes rather than the model’s face.
You can easily browse by product categories or by collection, with dynamic filtering allowing you to quickly browse categories straight from the homepage.
This fashion house offers electronic gift cards, which customers can send directly to whomever they like. This is a great way to increase sales while building brand loyalty.
The Center for Sustainable Fashion’s mission to reduce waste extends to its website aesthetic. Hover over to see more.1
Check out this website at: https://www.sustainable-fashion.com/
The Center for Sustainable Fashion is on an inspiring mission to reduce waste, promote cycle fashion, and build equality and social justice through style. And its website is a representation of that: while there’s a lot of content to sift through, the website’s minimalistic design gives you a feeling of calmness and order.
If you’re interested in the Center’s initiative, you can sign up for its newsletter by filling out your first name, email address, and type of affiliation. This is an excellent way for the organization to stay connected to visitors, get its message out, and build community engagement.
Pro Tip. If you want to put your best foot forward with your fashion website but don’t have the skills or time to learn, don’t worry.
With platforms like Fiverr, you can hire a designer for as little as $5. You’ll get a professional website on your platform of choice.
Clever color contrast can give your website a modern and sophisticated look. Hover over for more.1
Visit the website at: https://www.vanfashionweek.com/
When I first visited this Vancouver Fashion Week’s website, I immediately thought: This is what I imagine a couture fashion website should look like – dark and refined! Vancouver Fashion Week’s website is all about visuals, with a brilliant contrast of black background and white typography, plus high-quality chic photographs, runway videos, and a vibrant Instagram feed.
It’s easy to find information about upcoming events, weekly schedules, and designers. In addition, you can also buy tickets directly on the site. If your fashion business hosts or participates in events and shows, consider adding an events calendar with an e-commerce option for tickets.
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Using dynamic backgrounds and videos on your website can do wonders for message1
Take a look at the website at: https://www.techstylefashiongroup.com/
TechStyle Fashion Group picks promising start-up fashion brands that need a little promotional boost. Under its umbrella, you can see companies such as Fenty, ShoeDazzle, Fabletics, and others. The company does a great job of bringing an playful, urban vibe to its website, just like the brands featured.
Instead of a photo or banner, the hero image on the home page is a lively video featuring celebrities like Lizzo, Kevin Hart, Rihanna, Doja Cat, and Rita Ora – which sets the tone for the rest of the site.
While the website serves as a portfolio for TechStyle, the story begins in the About section, where you can find more information about the founders and their mission and vision. An About section can be very important for your brand because it gives you the freedom to tell your brand’s story and express your company’s values and accomplishments.
Agenda is driven by the skater culture, which is clearly displayed on the website1
Visit the website at: https://www.agendashow.com/
Agenda’s contemporary website is loaded with many photos from trade shows and events. The site feels energetic and a little chaotic, which is expected from a brand that sells street apparel made for skaters, breakdancers, parkour practitioners, and other adrenaline junkies and streetwear enthusiasts.
From a user experience, Agenda’s website has a lot to offer. For example, you can quickly become a member by creating a profile in a few easy steps, sign up for the newsletter, or fill out a contact form to get in touch. Prospective exhibitors also have the option to sign up through an online application form.
Flaunt’s website is mostly white space, which makes its colorful photography pop1
Take a look at the website here: https://flaunt.com/
Flaunt is a satirical magazine mostly centered around fashion, with a secondary focus on music and art. The website has a certain rhythm – colorful images on a white background with a subtly stylish, modern font style.
While compiling this list, Flaunt was one of the websites that I spent the most time on. I liked how everything looked professional and clean, yet dynamic and engaging. Its magazine-inspired layout means that every article featured on the homepage is displayed as a large thumbnail with vivid, saturated imagery set out on a masonry grid. This keeps everything looking consistent and tidy.
Natural colors can give serenity to website visitors1
Visit the website at: https://www.californiamarketcenter.com/
California Market Center is a massive organization with almost 60 years of experience in the fashion industry. Serving as a fashion hub, it’s responsible for all the fashion-related events and gatherings on the West Coast. Its website made it on my list due to its sophisticated look and earthy colors complemented by elegant photography.
California Market Center’s website also has a blog featuring current fashion and home living topics, which is a great way to help with user engagement, encourage future revisits, and improve SEO.
Dressember does a good job of using its call-to-action buttons to solicit donations and community involvement.1
Check out the website at: https://www.dressember.org/
Dressember is on a noble mission to combat human trafficking one dress at a time. By joining their campaign and wearing a dress (or a tie) every day throughout December, visitors can raise awareness of human trafficking and fundraise for a great cause.
If you want to start your own fundraising campaign, Dressember makes it easy to access a ton of helpful resources on its website, including fundraising toolkits, a blog, promotional materials, and a podcast. Also, you can easily donate to the cause by clicking on any one of the Donate buttons found on these fundraising pages.
The simple grid design helps to keep information succinct while visually stimulating visitors1
Visit the website at: https://www.jenublasi.com/
Jen Ublasi is a globally recognized Chicago-based fashion stylist. Her website’s uncluttered simplicity gives it a polished and professional look that perfectly represents her style.
Everything on the website is easy to find – you can either scroll down the page or simply use the jump links at the top of the page to land on a specific topic. One of my favorite features was the blog section, where you can see how Jen Ublasi pairs different items of clothing into trendy outfits. In addition, you can check out her portfolio or contact her through a contact form.
Other Notable Fashion Website Examples
Not inspired enough? Here are some other examples of notable fashion websites.
10. Bershka
Split-screen design is ideal when you have two pieces of content that should be equally prominent
Visit the site at: https://www.bershka.com/us/
I love Bershka’s straightforward but rich design. As a famous retail clothing brand based in Europe, the brand has made a big effort to deliver a high-level, cohesive brand campaign to showcase its clothing.
Something else that caught my eye is the #bershkastyle program. Bershka encourages its customers to style their Bershka items and share the outfits on social media, either by tagging the brand or using the hashtag. This is smart because it drives a lot of engagement on social media while creating a ton of free content!
11. Duki Daso
A successful accessory website starts with quality product photography
Check out the website at: https://dukidaso.com/
Duki Daso is a Macedonian brand that makes gorgeous bags and accessories. And the website is lovely as well! Although the product photos are quite plain compared to most competitor sites, sometimes less is more. Visitors can admire the craftsmanship of each product without being distracted by other visuals.
12. Accidental Icon
Sometimes a striking header image is all you need
Check out the website at: https://www.accidentalicon.com/
Talk about class and charm! This website has it all. With a mix of high fashion photography and intimate portraits to complement her blog entries, this fashion blogger perfectly captures her personal style on her website. I also found the typography very appealing – the subtle combination of serif and sans serif fonts complement the minimalistic vibe this site is going for.
The sticky menu is a nice touch, making it super easy to access Accidental Icon’s content and blog entries from any page.
13. Indee
I really like Indee’s unorthodox typography and how a pop of color gives a little dazzle
Take a look at the website at: https://indeecollection.com/
Indee’s website is dynamic and joyful, just like the apparel they offer. Some of the things I loved when browsing this site were the lively photographs and collage-type layout that give a feeling of fun, youthfulness, and freedom. This colorful imagery hits the jackpot because Indee is a teenage clothing brand.
Also, the website has a section called #indeegirls. This features interviews with brand ambassadors all over the world who share their unique stories and favorite Indee clothing items. It’s a fun and unique addition to the website’s content – and a smart tool for promoting its brand.
14. De Bijenkorf
The most interesting interactive home page I’ve ever visited!
Check out the website at: https://admireamaze.debijenkorf.nl/
De Bijenkorf excels at telling the brand’s story through a one-of-a-kind interactive website. When you land on the home page, there’s a bee waiting to guide you on your shopping journey. The bee will take you into the forest and show you De Bijenkorf products.
If you’d prefer a more familiar browsing experience, you can simply return to the webshop page to check out de Bijenkorf’s products the old-fashioned way.
15. Sir.
The grounded colors, typography, and simplicity of its layout give this website a serene feeling
Visit the website: https://us.sirthelabel.com/
Browsing Sir.’s website feels like flipping through a fashion magazine. Elements like copy, typography, and images have been carefully curated, giving the website a classic 80’s Vogue look.
If there’s one word I could use to describe this website’s design, it’d be synergy. For example, the simple vertical menu at the top expands into a mega dropdown menu that fits seamlessly with the site’s overall design (clean lines, sans serif fonts, and earthy colors).
16. O bag
This website’s Wishlist feature lets customers create personalized collections for future purchase
Visit the website at: https://www.obag.eu/
O bag has a lot to recommend it – excellent visual design, clear and helpful content, as well as a hero header that gives you a glimpse of what the company does. You can easily find every product category at the top of the page.
A nice design element that sets O bag apart from most fashion websites is the cute black-and-white drawings that illustrate product subcategories. You only need to hover over a main product category to see them!
17. Julie Cristobal
The website perfectly captures the fierceness and creativity of the fashion stylist
Visit website at: https://juliecristobal.com/
Unlike most websites, this edgy online portfolio adopts a horizontal scroll without excessive text or overstuffed menus. Instead, you can view this fashion stylist’s work by visiting any of the portfolio pieces showcased on the homepage. The whole site design is as unique as its subject.
18. Madina Visconti
Madina Visconti’s choice of colors very easy on the eye
Visit the website at: https://madinavisconti.com/
What I love about Madina Visconti’s website is the use of green… and every possible shade of green – from forest green and pistachio to mint green and sage green (I know my greens!). So whether it’s the background, menu items, or a prop in a photograph, the green palette is expertly deployed to deliver a delightful cohesiveness. And to add a dash of contrast, the designer cleverly adds some pink and white elements in the typography.
3 Best Website Builders for Fashion Websites
To create an effective and well-designed fashion website, you don’t need any previous coding or web design knowledge. The top websites on my list were all made with a drag-and-drop website builder.
Most builders come with pre-built templates that let you create a professional and modern website without starting from scratch. The best come loaded with the features fashion websites need – everything from blogs, galleries, shopping carts to checkout pages, contact forms, and social media buttons.
Wix offers 50+ free templates made specifically for fashion. You can find colorful or classic designs, templates filled with interactive elements, and enough customization options to make any template fit your brand. And if you are new to web design, you’ll be pleased to hear that creating a website with Wix is as easy as it gets.
Along with the intuitive drag-and-drop editor, you’ll get all the features you need to make your fashion website stand out. For example, Wix has built-in e-commerce features, such as store manager and product pages, and you can accept online payments with Wix Payments.
Another great thing about Wix is that you get a large amount of storage space, so you’ll be able to upload tons of high-resolution photographs and videos across as many product pages as you need.
Fashion websites rely on dramatic visuals – and in most cases, that will be through high-quality photographs showcasing your brand, designs, or aesthetic.
If you want a platform to highlight your best work, Squarespace has fantastic gallery tools for your website, with features like a built-in photo editor, hover effects, watermarks, and a variety of layouts for photo and video galleries.
The template selection for fashion websites is particularly impressive. There’s something for everyone’s taste. Templates are modern and stylish, and all mobile-responsive. You can be confident your visitors will have a great browsing experience whatever device they use.
Hostinger is one of the most affordable solutions when it comes to website builders. If you’re looking for a simple solution on a tight budget, Hostinger’s all-on-one hosting and website builder plan will keep your costs down.
You’ll find a number of templates specifically made for the fashion industry, and I found several in other categories that would make a great foundation for an attractive fashion website. If you need a little help to get started, Hostinger’s AI tools can help you generate SEO-optimized content – and it will even design your logo for you.
Invest In High-Quality Photography For Your Fashion Website
When you’re building your fashion website, make sure you have high-quality photographs to upload. Doing so will make your website more professional and help you present your brand in the best light. It’ll also make best use of the interactive gallery features you get with the top website builders
If you’re new to this, Wix is an excellent place to start building your first fashion website. It provides fully customizable fashion templates and an intuitive editor with tons of flexibility. You’ll also get advanced e-commerce and marketing features, and even a built-in video player.
Another reason I believe Wix is the best choice for fashion websites is the impressive amount of storage space you get on almost every plan – space you’ll need you’re going to upload high resolution photos and videos of your collections.
If you’re on a tight budget and don’t want to hire a web designer, a no-code website builder is the easiest and most affordable way to create a fashion website. One of the most feature-rich website builders is Wix, which offers over 50 free fashion-centric templates, and virtually endless options for customizing colors, fonts, layout, social media buttons, and more
What should a fashion website contain?
To make a fashion website appealing and eye-catching, you need to have a lot of high-quality photography and videos set against a color palette and typography that speak to your brand or image. If you’re trying to entice clients, you should have a portfolio of your previous work. Finally, if your fashion website is an e-commerce store, make sure you have a product page and a secure payment processing system.
Is Squarespace good for a fashion website?
Of course! Squarespace has tons of elegant fashion templates that come with built-in features for e-commerce, photo and video galleries, and a blog. And you can customize any template to fit your brand. If you want to try out all these features for size before making a commitment, Squarespace offers a 14-day free trial.
What is the best website builder for fashion?
It depends – website builders have different templates, features, and price points. With that said, I recommend Wix for most fashion websites. It has all the features and flexibility needed to create a truly unique website while still being intuitive enough for complete beginners to pick up.
To review all your options, check out this list of the best website builders for 2024.
With an extensive background in editing, website and graphic design, and a love for all things tech, it was only a matter of time before Christine would find her way to Website Planet. After living several lives in the real estate and financial industry – both in a creative and administrative capacity – Christine has finally come full circle as Website Planet’s Managing Editor for credit card processing and project management software.
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