Short on Time? Here Are The Best Email Marketing Services for Shopify in 2025:
- ActiveCampaign – An email marketing powerhouse offering CRM, a versatile automation system, and extensive reports and analytics.
- Sendinblue – An affordable service with automation and CRM capabilities, perfect for shop owners on a budget or looking for a free plan.
- Omnisend – An excellent, well-rounded e-commerce service with all the essentials plus SMS marketing.
What We Look For in the Best Email Marketing Services for Shopify
If you want shoppers to buy from your store instead of the competition’s, you need a strong marketing strategy to help you stand out. That means the email marketing service you use HAS to have features that work well with Shopify and e-commerce. I looked for the following features:- Product templates: Since many of your emails will be product promotions for your Shopify store, it’s important for an email service to offer stylish templates designed for products, announcements, sales, and coupons.
- High-quality images: Blurry or tiny images can hurt your credibility, so using professional-looking pictures of your products is a must. The service you use should support big, beautiful, high-res images to really show off your stuff.
- Automation and autoresponders: Good automation will let you share related products after a purchase, reward buyers with coupons, and send cart abandonment messages – which more than doubles the chance a customer will complete their purchase.
- Email list segmentation: Organizing your customers by their purchase history and behavior will help you send targeted ads for better results. For example, you could promote rugs and throws to customers interested in home decor.
- Shopify integration: Lastly, it almost goes without saying that the email service you use should let you easily connect your Shopify account. This will make designing emails that showcase and link to your products a breeze.
![ActiveCampaign reports and analytics](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2022/03/7-best-email-marketing-services-for-shopify-in-currentyear---emily-sircoloumb-1.png)
Features
- 125+ professional templates. There are a few product and sales templates you can choose from to show off your Shopify listings. Plus, you can upload high-res images up to 10MB in size and use them as backgrounds for your email.
- E-commerce reporting. In addition to the robust reports and analytics on your campaigns, ActiveCampaign provides exact figures for how much an email or automation campaign makes for your online store.
- Native CRM. Track and nurture leads with a scoring system, notes, event scheduling, and behavior analysis by links clicked and sites visited. This helps you keep tabs on promising individuals and improves your chances of sealing deals.
- 24 automation triggers. Set up automations for specific conditions, such as when a customer abandons their cart, makes a purchase, opens a specific email, or visits your store. This really broadens your options for setting up targeted autoresponders.
Starting price | $15.00 per month for 500 contacts. No free plan, but there is a 14-day free trial. |
E-commerce autoresponders | Cart abandonment messages, targeted emails by browsing and purchase history, and coupon rewards. |
E-commerce tracking | Reports on sales income generated by specific email campaigns and automations. |
Native CRM tools | Contact management, notes, lead scoring. |
![Sendinblue CRM](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2022/03/7-best-email-marketing-services-for-shopify-in-currentyear---emily-sircoloumb-2.png)
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Save up to 10 % on your Brevo (formerly Sendinblue) plan!
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Features
- Unlimited contacts. You can import and store as many contacts as you want, no matter which plan you’re on – while most free plans limit this number to as low as 500. It’s also one of the many reasons it scored 4.7* out of 5 in our Sendinblue review.
- Behavioral segments. Segment your contact lists based on behavior with your store, such as purchase history or inactivity. You can send coupons to inactive contacts to draw them back in, for example.
- Shopper tracking: Collect data on products shoppers have left in their cart or purchased, including the name, quantity, size, price, image, and page of the product.
- Sales team tracking: Create and assign tasks for your team. Great if you run a bigger store and have employees.
Starting price | $8.08 per month for 10,000 emails. Free plan available. |
E-commerce autoresponders | Email and SMS automations based on contact behavior, including abandoned cart messages. |
E-commerce tracking | Shopper behavior tracking and data on products purchased. |
Native CRM tools | Contact data and organization, as well as task creation and assignment for team members. |
![Constant Contact email builder](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2022/03/7-best-email-marketing-services-for-shopify-in-currentyear---emily-sircoloumb-3.png)
Features
- E-commerce SMS marketing: You can set up text marketing alongside your email campaigns to advertise products or share coupons. You don’t have to pay extra for SMS, which I really like.
- Shopping segmentation: You can segment your mailing lists by shopping behavior. Customers who have purchased coats can be added to a “winter” list, for instance. Then you can send them related products or coupons in September.
- Customer profiles: Keep tabs on customers by collecting data on purchase history, interaction with your emails and store, and custom segments you assign. Customer lifecycle mapping is one of many e-commerce perks we go over in our Omnisend review.
- Audience growth trends: Get reports on growth trends to help understand which products are popular with different groups.
Starting price | $16.00 per month for 500 contacts. Free plan available. |
E-commerce autoresponders | Cart abandonment messages via email and SMS text automation. |
E-commerce tracking | Reports on sales performance and audience growth trends. |
Native CRM tools | Collection of customer data and activity, placing contacts in cyclical stages to help prioritize key leads. |
![Constant Contact email builder](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2022/03/7-best-email-marketing-services-for-shopify-in-currentyear---emily-sircoloumb-4.png)
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Constant Contact is now only $20.00 per month!
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Features
- 240+ templates: You get a lot of email templates to choose from, including designs catered to products and coupons. It’s also easy to showcase your Shopify listings. You can read about its templates and how easy they are to edit in our Constant Contact review.
- Social media marketing: Extend Shopify ads to your Facebook and Instagram accounts from one place.
- Eventbrite event marketing: With Eventbrite, you can manage events such as announcements and webinars. This could be a great way to talk about new products directly with your customers and build engagement.
- Click heatmaps: You’ll get reports on which links were clicked the most. This can help you discern which pictures were most eye-catching, or which products the most people wanted to check out.
Starting price | $12.00 per month for 500 contacts. No free plan, but there is a 60-day free trial for US customers (30-day for everywhere else). |
E-commerce autoresponders | Includes cart abandonment messages, but otherwise fairly limited automation. |
E-commerce tracking | Sales reports by campaign. |
Native CRM tools | None, CRM is only available by integrating Pipeliner into Constant Contact. |
5. Benchmark – Most Beginner-Friendly Marketer
![Benchmark ecommerce block](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2022/03/Best-Email-Marketing-Servces-for-Shopify-Benchmark-1.png)
![benchmark-logo-transparent](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2017/08/benchmark-logo-transparent.png)
![benchmark-logo-alt](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2017/08/benchmark-logo-alt.png)
Save up to 14 % on your Benchmark plan!
Limited-time offer - Don't miss it!
Features
- E-commerce email builder: You get a drag-and-drop block for showcasing your product that allows you to quickly set an image, description, and price of your product in the email builder. You can read more about this over in our Benchmark review.
- Video and image gallery storage: Store unlimited video and up to 10GB of images to showcase your products in your email campaigns.
- Cloud-based CRM: You can store contact records, support tickets, and documents on the cloud. Using your contact data, you can also send coupons to leads who actively engage with your emails and shop, but haven’t purchased anything.
- Click heatmap reports: Get reports on where people are clicking on your email so you can tell which pictures and links are working, as well as which aren’t. This lets you perfect your emails with attractive pics and CTAs that you know are drawing visitors to your store.
Starting price | $0 per month for 500 contacts. Free plan available. |
E-commerce autoresponders | Cart abandonment messages and email drip campaigns. |
E-commerce tracking | Reports limited to email data. |
Native CRM tools | A scoring system to gauge customer engagement. |
6. GetResponse – An Automated Sales Experience
![GetResponse conversion funnel](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2022/03/7-best-email-marketing-services-for-shopify-in-currentyear---emily-sircoloumb-6.png)
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GetResponse is now only $10.50 per month!
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Features
- 500+ email templates: You get a ton of templates to choose from, and 33 of them are designed for selling products, promoting sales like Black Friday, and free shipping deals. That’s a lot of templates in itself but I’d also recommend reading our GetResponse review to see why else we rank it so highly.
- Paid ad campaigns: You can build Shopify ads directly in GetResponse to find a new audience across Facebook and Instagram.
- CRM calendar: Set reminders for important tasks and meetings to help stay on top of customer interactions.
- Webinar builder: You can host webinars on the Plus plan or higher, as well as manage registrations and presenters. This is an awesome add-on if you want to host product promotions or share special offers.
Starting price | $15.58 per month for 500 contacts. Free plan available. |
E-commerce autoresponders | Cart abandonment campaigns and targeted automation based on links clicked and products purchased. |
E-commerce tracking | Reports on sales metrics, purchases, and cart activity. |
Native CRM tools | Lead tracking, sales pipeline, contact notes, and task organizer. |
7. AWeber – All the Basics for E-commerce
![AWeber automation](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2022/03/7-best-email-marketing-services-for-shopify-in-currentyear---emily-sircoloumb-7.png)
![aweber-logo-transparent](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2017/08/aweber-logo-transparent.png)
![aweber-logo-alt](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2017/08/aweber-logo-alt.png)
AWeber is now only $16.15 per month!
Sign up for an annual plan and enjoy the savings.
Features
- 600+ email marketing templates: The sheer number of email templates you get is amazing – but some felt a little dated to me. There are a lot of designs for products, sales, and coupons, though.
- E-commerce email builder: The email designer tool includes drag-and-drop product displays, image carousels, and coupons to quickly set up emails for your store. Its email builder is one of the reasons we placed it among the top performers in our AWeber review.
- High-res images: You can upload images up to 10MB, so you can feature high-res pics of your products in your emails.
- Product tags: When you link your Shopify site to AWeber, you can give custom tags to each of your products. This is a great way to organize your products and decide which ones to promote to a specific contact group.
Starting price | $12.50 per month for 500 contacts. Free plan available. |
E-commerce autoresponders | Cart abandonment campaigns and custom tag-based automation triggers. |
E-commerce tracking | Reports on completed purchases and money generated. |
Native CRM tools | Simple contact management, but more advanced CRM features require third-party integration. |
Which Email Marketing Service Should You Use for Shopify?
You can boost your sales with any of the email marketing services I’ve reviewed here, but the best email marketing app for Shopify depends on your specific requirements. If you’re looking for the most advanced features, ActiveCampaign is my top pick. You’ll get robust automation, detailed sales reports, and CRM tools, which is everything you need for a big or growing online shop. If pricing is your main concern, consider Sendinblue instead. Sendinblue has the best free plan for Shopify because you get sales marketing automation and CRM for free. If you’d rather have a service entirely built for e-commerce, I recommend Omnisend. It gives you everything you need for Shopify, with the added bonus of SMS marketing to further engage your audience.Main Features | Starting Price (monthly) | Free Plan or Free Trial? | ||
ActiveCampaign | Expansive automation, detailed campaign and revenue reports, sales CRM. | Starts at $15.00/month, no free plan | 14-day free trial | |
Sendinblue | Unlimited contacts in free plan, sales team management, automation, SMS marketing. | Starts at $8.08/month | Free plan | |
Omnisend | E-commerce marketing emails and SMS, sales reports, customer profiles and segmentation. | Starts at $16.00/month | Free plan | |
Constant Contact | Shopify/email designer integration, sales reports, social media marketing. | Starts at $12.00/month | 60-day free trial (if you’re in the US, 30-day free trial everywhere else) | |
Benchmark | Drip campaigns, contact scoring, cloud-based CRM. | Starts at $0/month | Free plan | |
GetResponse | Lead scoring, automated conversion funnel, webinar hosting. | $15.58/month | Free plan | |
AWeber | Solid automation, contact and product tags, high res image uploads. | Starts at $12.50/month | Free plan |