7 Best E-Commerce Platforms for SEO Success in 2024

When growing your business, finding an e-commerce platform that supports scalability and the evolving needs of your SEO strategy can be a challenge. Many platforms promise results, but only a few provide the right resources. You need one that combines powerful SEO features with marketing tools to help your store stand out, rank higher, and convert visitors into customers.

I’ve tested the most popular options to identify which platforms offer the best combination of features to help your business grow. From customizable meta tags and URL structures to seamless integration with Google Analytics, each platform offers distinct advantages.

If you’re looking for a solution that balances ease of use with comprehensive SEO tools, Wix stands out. It has features like the SEO Setup Checklist to guide you through optimization. It also provides detailed analytics through integrations with Semrush and Google Search Console, making it easy to track your site’s performance. Wix has a free plan you can try out, or read on to learn more about other SEO-friendly e-commerce platforms.

What We Look For in the Best E-Commerce Platforms for SEO

When testing these e-commerce platforms, I focused on key features that directly impact your store’s search engine visibility. Here’s what I found essential for optimizing your site’s SEO.

• Built-in SEO tools and plugins. I prioritized platforms with built-in tools for managing on-page elements like meta tags, sitemaps, and image alt texts. This allows you to improve your ranking without relying on third-party plugins.
• Integrated blogging capabilities. All the platforms I recommend offer blogging tools, which are important for generating fresh content. Regularly updated blogs can attract organic traffic and support keyword strategies, which can boost your search engine rankings over time.
• Site speed and performance. Speed is a critical ranking factor, so I tested all the platforms on my list to ensure they offer the best performance for your store. This also keeps visitors on your page longer, enhancing their overall experience.
• Mobile optimization. With most shoppers browsing on mobile devices, a smooth user experience that can drive higher conversions. I made sure every platform on this list prioritizes mobile optimization.
• Customizable URL structure. The platforms on my list allow you to create clean, keyword-rich URLs because they’re easier for search engines to crawl. This feature not only improves your SEO but also makes your site more user-friendly and easier to navigate.

1. Wix: Optimize E-Commerce SEO With Structured Data Support1

Wix tops my list due to its comprehensive suite of tools. It includes key technical SEO essentials, like free SSL certificates and fast page loading times, which are crucial for improving rankings. It also uses structured data to help search engines better understand your site, increasing your chances of appearing in relevant search results.

I really appreciate its integration with Semrush, which lets you identify high-ranking keywords from the Wix dashboard. It also allows you to easily customize meta tags, URLs, and alt text to fine-tune your on-page SEO. Additionally, the platform provides built-in tools for optimizing images and generating sitemaps.

In addition to its SEO tools, Wix offers an easy-to-use drag-and-drop editor and over 800 mobile-optimized templates1, so you can build a site quickly without technical expertise. Wix is a great choice if you run a small or medium business or are new to e-commerce. While it does offer a free plan, you’ll need to upgrade to a paid plan like Core to unlock e-commerce features, link a custom domain, remove ads, increase storage, and access analytics.

Features

• SEO Setup Checklist. This step-by-step guide from Wix helps you identify and implement key SEO practices tailored to your business needs.
• Customizable meta tags. With Wix, you can easily customize meta titles, descriptions, and alt text to optimize product pages for specific keywords, boosting your visibility on search engines.
• Structured data support. Wix adds schema markup to your pages, helping search engines understand your content and increasing your chances of appearing in rich search results.
• Extended marketing integrations. Platforms like Google Analytics, Google Tag Manager, and Meta Pixel integrate seamlessly with Wix, offering tools to track performance and refine your SEO strategy.

Read our expert Wix review for more details.

2. Shopify: Elevate Your E-Commerce With Advanced SEO Tools1

Shopify ranks high on my list because of its templates designed specifically for online selling1. With customizable URL structures and mobile-optimized themes, Shopify offers flexibility to create an SEO-friendly store that looks great on any device. Its fast loading times also contribute to better search engine rankings.

The platform provides access to a wide range of plugins, including tools for meta tag customization, image optimization, and sitemap generation. Shopify’s built-in integration with Google Analytics makes it easy to track your store’s performance and meet your goals. It also has a large and active online community that offers support and insights to help you get the most out of these tools.

Shopify is ideal if you’re serious about scaling your e-commerce business while keeping SEO in focus. It’s perfect if you need a user-friendly interface and robust SEO capabilities that can grow with your business, whether you’re an owner of a small startup or a thriving business.

Features

• Comprehensive blogging platform. Shopify supports your e-commerce site with a robust blogging platform. It helps you create SEO-optimized content to attract organic traffic and improve search rankings through regular updates.
• Advanced indexing control. With Shopify, you can control which pages search engines will index. This allows you to prioritize key content and prevent duplicate content issues.
• Extensive app store. The Shopify App Store offers a wide range of SEO-focused apps. These range from advanced keyword research tools to image optimization plugins.
• Seamless multichannel selling. Selling across platforms like Facebook, Instagram, and Amazon becomes effortless with Shopify. This expands your reach and drives more traffic to your online store.

Explore our Shopify review for in-depth insights

3. BigCommerce: Best SEO Tools for Large E-Commerce Stores1

BigCommerce offers a broad set of features tailored to mid- to large-sized businesses looking to up their SEO strategy. It integrates with popular marketing tools1 and equips stores with advanced analytics, automatic sitemaps, customizable URLs, and built-in blogging capabilities. These features benefit established stores looking to drive organic traffic and improve search visibility.

The platform caters to established and growing e-commerce stores, offering a range of mobile-optimized themes tailored to industries like fashion, electronics, and health. It also provides options like enhanced listings and automatic redirects to improve your SEO score.

While BigCommerce is great for businesses with extensive product ranges, platforms like Wix and Shopify may be better suited for smaller businesses. Their accessible interfaces and streamlined features make them easier to navigate, especially if you’re managing a smaller product range.

Features

• In-house Content Delivery Network (CDN). If your store caters to a global clientele, BigCommerce offers a built-in CDN to ensure fast loading speeds for your audience.
• Microdata support. BigCommerce incorporates rich snippets into product pages to enhance search listings. You can increase visibility with details like ratings, pricing, and stock levels.
• Optimized product pages. The platform provides customizable fields for product descriptions, meta tags, and images. This allows you to fine-tune each page for better search engine performance.
• Advanced analytics. You can make data-driven decisions to refine your strategy with BigCommerce’s detailed insights into traffic, conversions, and search performance.

Discover more e-commerce features in our BigCommerce review.

4. Squarespace: Boost Visibility With Customizable Meta Tags1

Engaging your customers is simple with Squarespace’s built-in blogging tools, which help you create content that attracts organic traffic. Its social media integration makes it easy to share products and updates, which can help extend your reach.

You can easily customize meta tags, descriptions, and alt text for images, giving you greater control over how your content appears in search results. This level of flexibility helps you target the right keywords more effectively. Paired with its mobile-friendly design, both search engines and users can easily find and navigate your site, which are key elements for improving your SEO performance.

Squarespace combines design flexibility with essential SEO tools, making it ideal for small- to medium-sized e-commerce stores. Its clean interface and intuitive website builder make it easy to create an appealing site. However, if you’re an experienced user, you might find the lack of specialized plugins somewhat limiting.

Features

• Automatic schema markup. Squarespace automatically structures product listings for SEO best practices. This improves search engine visibility and increases the likelihood of higher rankings in search results.
• Integrated email campaigns. With the ability to create and send marketing emails directly from your dashboard, Squarespace helps you keep track of your email marketing strategies for better results.
• Secure and fast hosting. The platform offers secure, high-performance cloud hosting, which is vital for both user experience and search engine rankings.
• Yoast SEO plugin. Squarespace provides guidance on optimizing content for search engines, helping you improve your site’s rankings with actionable recommendations.

Check out our Squarespace review for more on marketing tools.

5. SITE123: SEO for Your E-Commerce Store Made Easy1

SITE123 is a reliable choice for e-commerce businesses looking for straightforward SEO tools with an emphasis on automated tasks. Its link-building tool simplifies optimization by connecting relevant pages, enhancing your site’s structure and improving user experience.

The platform offers two plan tiers, but you won’t have the ability to run your site as an e-commerce store without the paid plan. This plan provides key features like e-commerce support and a custom domain. This investment is especially useful for building trust with your customers and accessing the full range of e-commerce features.

While SITE123 does lack some of the more advanced customization options, it’s a good choice if you’re just starting your business. The platform offers 24/7 customer support, so you can receive assistance whenever you need it. When my team and I tested its live chat, we received a helpful response within five minutes.

Features

• Accelerated Mobile Pages (AMP). SITE123 supports AMP to help your website load faster on mobile devices.
• SEO Adviser Tool. This built-in tool analyzes your website’s SEO health and provides actionable recommendations to help you optimize your site effectively.
• 301 redirects. When you move or delete a page, setting up 301 redirects ensures that search engines and visitors reach the correct pages without receiving an error.
• Customizable website structure. SITE123 allows you to tailor your site’s structure. You can organize your pages logically and add relevant keywords to page titles and URLs.

Discover more SITE123 e-commerce features in our expert review.

6. Webador: Simplify Your E-Commerce SEO Setup1

Webador offers a straightforward solution for setting up an e-commerce site with effective tools. It’s ideal if you need a simple, basic website that you can launch quickly while still covering essential SEO practices. The platform’s focus on usability makes it accessible for beginners.

Webador helps improve your site’s visibility by generating automatic XML sitemaps, which allow search engines to crawl and index your content more easily. With its clean, SEO-friendly HTML code, search engines can better understand your site, potentially leading to higher rankings.

That said, Webador lacks advanced e-commerce features, which might not be sufficient for larger stores with complex needs. It’s a good option if you’re looking for an uncomplicated e-commerce setup with basic SEO features. It provides enough tools to create a functional store while focusing on simplicity and ease of use.

Features

• Optimization dashboard. You can quickly track your page’s status within Webador’s dashboard. This handy tool will let you know which pages are optimized, not optimized, and not visible to Google.
• Comprehensive marketing tools. Webador provides built-in tools like email marketing and social sharing to help you promote your store and attract traffic.
• Simplified e-commerce setup. With Webador, setting up an online store is easy. From customizable store templates to secure checkout pages and SEO analytics, you can start an online store without any technical skills.
• Custom domain support. You can connect your own domain name with Webador, enhancing your store’s credibility and boosting search engine rankings.

Dive into our Webador review for more information.

Other Notable E-Commerce Platforms for SEO

7. IONOS1

IONOS could be a good choice if you’re looking for a cost-effective way to boost your e-commerce site’s SEO. Its intuitive SEO Checker provides a detailed analysis of key factors like on-page SEO and off-page SEO like social media and link building. With this feature, you can quickly identify areas for improvement and take actionable steps to enhance your search rankings.

You’ll also get a marketing suite to manage and track campaigns, along with tools that allow you to monitor traffic and evaluate your site’s SEO impact. That said, IONOS may lack advanced customization options, like modifying themes, adding custom fields, or integrating with third-party tools. These features are more readily available on platforms like Wix and Shopify.

Additional Tips for Maximizing SEO

1. Optimize your content regularly. Keep your content fresh and relevant by updating product descriptions, blogs, and landing pages to reflect the latest trends and keywords.
2. Use high-quality images. Include optimized, high-resolution images with descriptive alt text to improve both user experience and search engine rankings.
3. Improve site speed. Make sure your website loads quickly by compressing images, using a reliable hosting service, and minimizing unnecessary code.
4. Leverage internal linking. Link related content within your site to help search engines understand your site structure and keep visitors engaged longer.
5. Monitor analytics. Regularly check analytics tools to see how your site is performing and identify areas for improvement.

Choosing the Best E-commerce Platform for Your SEO Needs

Whether you’re looking for a beginner-friendly solution, robust SEO tools, or cost-effective options, there’s a platform suited to your business.

If you’re looking for a platform with a balance of ease of use and advanced SEO features, Wix is my top recommendation1. It gives you structured data support and customizable settings, which is perfect for small to medium businesses starting with e-commerce.

If multi-channel selling and comprehensive features are your main priorities, consider Shopify instead. Shopify is great for growing businesses1 because it offers extensive plugins to enhance your SEO strategy and support your business as it grows.

For scalability and managing larger e-commerce stores, go with BigCommerce1. It gives you everything you need for expanding stores, plus solid support for SEO.

FAQ

Which e-commerce platform offers the best tools for local SEO?

BigCommerce provides strong local SEO tools, including customizable URLs and indexing controls. It helps you target specific regions effectively and can support location-based keywords and strategies.

How can structured data support improve my online store’s SEO?

Structured data helps search engines understand your site’s content better, potentially increasing visibility in search results. Wix automatically adds schema markup, which can improve your chances of appearing in rich results.

What are the benefits of using an e-commerce platform with built-in blogging capabilities for SEO?

Blogging helps you create fresh, relevant content that attracts organic traffic and boosts search rankings. Shopify includes robust blogging tools, allowing you to optimize posts for SEO and maintain an engaging site as you regularly update your content.

What are the key SEO features to look for in an e-commerce platform?

Look for customizable meta tags, structured data support, mobile optimization, and fast loading times. Wix offers all these features, making it a quick and easy solution to optimize your e-commerce SEO. For other great e-commerce platforms with built-in SEO tools, check out our best website builder recommendations for 2024.