10 Best AI Writing Tools for Quality Content in 2024

If you need to generate a lot of content for your website or blog, an AI writer could be the perfect solution. However, it’s vital to choose the right one. Otherwise, you could end up with nonsensical – or even plagiarized – text. And this won’t do you any favors, either in terms of SEO or in the eyes of your audience.

Pretty much every AI writing tool out there claims to be able to produce original, high-quality content with just a click of a button. But as someone who writes and edits for a living, I’m extremely skeptical about automatically generated text. That’s why I decided to test out a few of the top AI writers to see if they really live up to the hype.

My top recommendation is Copy.ai as it delivered high-quality text that was able to adapt to almost every use case I tried. However, the best AI tool for you will vary depending on your particular needs and expectations. So keep reading to discover the ideal AI writing tool for you.

What We Look For in the Best AI Writing Tools

Modern AI writing tools have long passed the basic barriers of coherence and readability. This means that any review of the text’s quality will be similar to any other kind of text review: a little on the subjective side.

That said, the ranking process wasn’t arbitrary either. Besides personally testing each of these tools and comparing my results to the in-depth AI writer reviews from our team of experts, I made sure to evaluate each AI writer based on the following criteria:

• Organic-sounding text. Of course, the bare minimum for the generated text was that it needed to make sense and follow basic grammar rules, but I also made sure that the text didn’t sound awkward or unnatural. I did overlook the occasional odd and silly sentence, but too much nonsensical text was an immediate red flag.
• Originality. All AI models learn from previously existing content and imitate it to a degree, but that doesn’t mean plagiarism or paraphrasing is acceptable. I checked each text using Copyscape to make sure it wasn’t copied from another source.
• Customization options. The best AI writers give you several options for the type of text you want to create, including the tone and style of voice, length, and other aspects. I noted the customization options for each tool and tested them out.
• Additional features. Many AI writing tools offer additional features to make themselves more enticing, such as offering a translation feature or workflow templates. Though I didn’t fault any AI software for not offering anything more than what it promised, having additional features that work did score some of them extra points.
• Pricing. To check if it was worth the cost, I weighed each tool’s quality against its price. Though I didn’t dismiss any AI writers for being a bit pricier, their quality had to justify the cost.

1. Copy.ai: Best AI Writing Tool for Copywriting and Marketing Content1

Copy.ai won me over immediately with the quality of its generated content. Regardless of what my prompts were, Copy.ai delivered coherent, human-sounding text that worked for its intended use – emphasis on that last part. Copy.ai offers a wide variety of templates1 for use cases as general as Long Form Content and as specific as Personalized Cold Email From LinkedIn Profile, and it delivers unique and useful content for each of those use cases.

I started by testing out the Blog Post Wizard for my standardized test, but I soon found myself playing with its capacities to create video captions, mission statements, and marketing roadmaps. You can also create your own templates if you need a specific type of content for future reference.

Though Copy.ai’s generated content is always decent, you will find a noticeable gap in quality between its email marketing and personal letter-writing capabilities. It may also not do great with more obscure topics. This is probably because it has less existing material to draw from, and it would be most useful for general topics already extensively covered online. However, if you need a powerful AI tool for copywriting, Copy.ai is the way to go.

Features

• Intuitive user interface. Copy.ai’s intuitive user interface lets you manage different projects, keep your information organized, and generate new content quickly.
• Custom workflows. If you need to apply the same features for recurring projects, such as generating FAQs for your documents, you can create custom workflows to automate the process for you.
• Brand voice analyzer. If you already have a brand voice sample, simply feed it to Copy.ai and it will analyze that text and replicate it for future occasions.
• SEO-friendly translations. If you’re trying to go international, Copy.ai can create SEO-friendly translations of previous projects to ensure good search engine results.

Read our expert Copy.ai review for more features.

2. Rytr: Best AI Writing Assistant for Better Outputs1

Above all else, Rytr offers variation. You can generate content in more than 30 different languages and choose from over 20 different tones and over 40 different use cases. You can also set a custom creativity level for each prompt and generate up to 3 different results simultaneously.

What really sets Rytr apart, though, is how much flexibility it gives you. Rytr is one of the few tools on this list to offer a proper word processor with full editing capabilities1 for your generated content. This is valuable as its raw outputs aren’t always the best. In my tests, the writing itself was decent, but there wasn’t much flow between ideas. Also, it can sometimes provide a lot of irrelevant background information and repetition.

Because it sometimes struggles to string ideas together, but does an admirable job of writing creative content that adapts to its use cases, I’d recommend Rytr more as an AI assistant than a full AI writer. Though it might not be ideal if you’re looking to generate complete, usable content with a click of a button, Rytr can be a wonderful assistant for writers looking to make their process more efficient and break through writer’s block.

Features

• Rytr integration. If you need to use Rytr to help you draft emails, project messages, or Google documents, you can use Rytr’s in-browser Chrome extension to streamline the way you work.
• Custom creativity levels. You can choose how creative Rytr’s outputs get. The more creative, the more original the text will sound – but the downside is that it will also be more prone to mistakes.
• Unique tones. Though nearly every AI writing tool lets you use different tones, Rytr includes some truly unique options like awestruck, compassionate, and even a humorous tone (that’s actually kinda funny).
• In-document AI editing. Instead of having to regenerate the entire content from scratch, Rytr lets you expand, clarify, and rewrite specific sentences or paragraphs.

Read our expert Rytr review for more details.

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3. Jasper: Best AI Writing Tool for Brand-Conscious Businesses1

I can see how Jasper.ai has gotten so much attention. Quite simply, it has a ton of customization options and allows you to input a lot of information. You can even give it a whole content brief or introduction. I also found it particularly adept at creating a unique brand voice and sticking to it.

Jasper’s brand voice features are far more original and far more consistent than most other AI writing tools. This means that Jasper can reliably deliver high-quality content for businesses and brands1. However, the main issue I ran into with Jasper.ai was that I could only get it to produce short texts – no more than 300 words at a time – even when using the “long-form” option.

Since it delivers snappy, high-quality results for a brand voice and offers more than 50+ business-specific templates, I’d recommend Jasper for any business that needs a hand in the marketing department. If you only need to generate a few paragraphs at a time, it’s a pretty good option. There’s a free trial if you want to try it out before committing.

Features

• AI art generator. Though this feature is not unique to Jasper, its image generator is one of the best of its class, especially for attractive vector graphics.
• Project management integrations. If you need to roll out a content calendar, Jasper includes project management tools to help you ensure you’re always on time.
• Generate campaign assets instantly. Thanks to Jasper’s campaign features, you can create different pieces of content for various channels (email, landing page, Google Ad, etc.) from a single source.
• Actionable SEO insights. Jasper gives you concrete, specific advice for improving your SEO strategy.

For more Jasper.ai features, see our comprehensive expert review.

4. Writesonic: Best AI Writing Tool for Streamlining Content Creation1

At first glance, Writesonic might seem very similar to Copy.ai. Both have a wide variety of templates, inputs, and options for creating a brand voice. Both seem to target marketing and SEO-based teams and businesses. And both offer templates for long-form article creation as well as short-form generative chats.

But Writesonic and Copy.ai have some notable differences. For starters, Writesonic’s user dashboard offers fewer options for organizing projects but it does have more generative features on display, like image and audio generation, SEO optimization, and full-length article writers. However, the main difference lies in the quality of the generated text. Writesonic can sound stilted at times, but it does a far better job at stringing ideas together.

Though its “Article Writer 6” – a very similar tool to AI Writer that lets you create full-length articles with live citations – surprised me, Writesonic’s SEO Optimizer and text-enhancing features set it apart from other AI tools. This makes the distinction between Copy.ai and Writesonic important. While Copy.ai is a good copywriting tool, I’d recommend Writesonic to copywriters and advertisers looking to streamline their content creation process.

Features

• Chatsonic chatbot. If you’re looking for a more traditional chatbot interface, Writesonic offers Chatsonic. This tool works with GPT-4 and supports image generation, and it’s also capable of analyzing files like PDF documents, website links, and audio and images in chat.
• Paragraph generator. If you’re not going for a full article or are looking for a little help in getting started, Writesonic offers a simple paragraph generator tool.
• AI-powered product descriptions. You can generate attractive and effective descriptions for your e-commerce products with the Product Description Generator. These descriptions are SEO-friendly, too.
• Content rephrases. Writesonic offers a content rephraser tool that helps you paraphrase any given content into something original.

Read our full Writesonic review to learn more about its performance.

5. AI Writer: Best AI Writing Tool for Students and Academic Bloggers1

Compared to the others on this list, AI Writer’s versatility is very narrow. It doesn’t offer a chatbot in the traditional sense, and its editing and tone options are rather limited. That said, AI Writer has a single focus, and it’s very good at what it does: creating long-form, informative articles with verifiable sources.

It’s also remarkably easy to use. Just select your title, the keywords you want to focus on, and the number of sections in your article. You can also give the sections a name and specify their length. The results are consistent, high-quality text written in a formal, educative tone.

Though its results can require some tweaking to be ready for publishing, AI Writer is an exceptional tool for students trying to get through mind-breaking assignments and bloggers with a focus on informative, formal content. Although there’s no free plan, you can try out its feature risk-free for a week.

Features

• Topic Suggest feature. If you want to generate content for a specific keyword but aren’t sure about the best approach, AI Writer offers a topic suggestion tool to help you generate something creative and unique.
• Summarize large texts in minutes. AI Writer is capable of analyzing long stretches of text and generating a short, easy-to-understand summary. The Summarizer tool is especially useful for academic papers and research-based writing.
• Email and social media composer. Though the main focus of AI Writer is to generate long-form articles, it does offer simple tools for generating emails and social media captions.
• Publish to WordPress. You can connect your WordPress account to AI Writer to streamline the writing process. With this integration, you can immediately publish your AI Writer articles to your blog.

Read our expert AI Writer review to see what features we recommend.

6. Surfer: Best AI Tool for Improved SEO Results1

Surfer isn’t an AI writing tool in the traditional sense. It doesn’t offer a chatbot, and it can’t generate new content unless you add a paid add-on to your plan. However, Surfer is an amazing AI-powered tool that can help you optimize your articles for SEO. It can also seamlessly integrate with other AI writers like Jasper for the ultimate search engine marketing package.

If you need to give your article more traction, Surfer can provide you with advanced keyword research and a text editor with a responsive Content Score that lets you know how search engine-friendly your article is and what you can do to improve its rankings.

For an extra price, Surfer also offers options like site audits and a SERP Analyzer that provide you with actionable recommendations on what to do to maximize your website’s visibility and performance. If you’re looking for a smart SEO tool and you don’t mind creating your own content, Surfer might be ideal for your team. While its prices can be steep, you can sign up for a free 7-day trial to see what it has to offer.

Features

• Audit tool. Surfer can analyze existing content on your website and provide you with useful insights on SEO optimization.
• Outline generation. If you just need a little help outlining your article, Surfer offers a complete AI-powered outline assistance tool.
• Anti-AI detection. You can activate Surfer’s anti-AI detection tool to evaluate whether an AI detection tool will flag your article. While this will make your results less likely detected by AI analyzers, it can also result in lower-quality outputs.
• Surfer Academy. Surfer offers an extensive knowledge base for all its users to help you make the most of its tools and SEO knowledge. In addition to in-depth articles, you can also access video tutorials and register for live events.

Find out if Surfer can really improve your SEO in our expert review.

Other Notable AI Writing Tools

Anyword

Though Anyword offers AI writing capabilities, it’s more of a marketing tool than an AI writer. If you’re trying to create some engaging copy, Anyword offers smart features like performance prediction, AI analysis of existing copy, and a full brand voice managing dashboard.

Anyword does offer a blog post generator much like AI Writer or Writesonic, though its results aren’t quite as impressive. It’s also a pricier option than the competition, but it’s a worthwhile marketing tool if you can spare the cash.

ProWritingAid

ProWritingAid makes it into this list thanks to its amazing writing assistance features. It uses AI to give you live performance scores based on metrics like use, style, grammar, repetition, creativity, and more. It’s just as useful for branded content as it is for creative writing, plus it offers useful AI-powered features to help you get your text to pop like an AI rephrasing tool for quality and options for shortening or expanding text.

ProWritingAid doesn’t offer AI text generation, however, so I’d recommend it for writers and non-native English speakers who want a second set of (AI) eyes for their long-form work.

Sudowrite

Sudowrite is an AI-writing generator made for fiction and narrative writing. Though it can’t help you with branded or SEO-friendly content, it can do wonders for helping you craft an engaging story and avoid writer’s block.

This tool is great for creative writing but if you’re looking for a well-rounded solution, you’ll be better off with the top choices on my list.

ChatGPT

ChatGPT is the OG text generator and, in fact, relies on the very technology that most writing tools on this list use. Though its simple chatbot interface makes it incredibly versatile, it also lacks the additional tools of others like text editing or tone generation. However, if you’re OK with its volatile raw results and don’t need a custom editor like Copy.ai or Rytr, it’s still the leading platform for generating content ideas.

The Best AI Writing Tool Will Elevate Your Content

The market is flush with AI writing tools right now, but don’t be fooled by the “AI” label. Not every AI writer will give you the features and outputs that you need for crafting effective, unique content.

If you’re looking for a tool that does a little bit of everything but does copywriting and marketing especially well, Copy.ai is my top recommendation1. Though its wide variety of templates and user-friendly dashboard are certainly good, what astounded me was that the generated text was so natural.

If you’re a writer looking to integrate AI into your workflow but not replace it, Rytr is a great choice1. Its creativity levels and options for generating multiple options are an outstanding resource when you need that little extra inspiration.

Finally, if you want to craft a brand voice – and keep it consistent – Jasper delivers high-quality short-form content1.

FAQ

What is an AI writer?

An AI writer is a tool powered by artificial intelligence (AI) designed to generate organic, coherent text based on your specifications. AI writers can be useful for brands, businesses, and content creators – but they all come with different features and target markets. Before making any commitments, you should know which features you’re looking for.

Are AI writers worth it?

AI writers are definitely worth it if you need to create a lot of text quickly without worrying too much about quality. They’re especially useful when combined with human intervention, like an editor who can regenerate texts until they make sense and improve their wording, grammar, and accuracy. Many AI writers are very affordable, and some premium ones even have free versions.

Can AI replace writers?

In some contexts, AI writing software might be able to replace human writers – but in most cases, you’ll still need an actual writer or editor to manage the tool and ensure that the content it produces is coherent. Existing AI writing tools definitely can’t replace writers altogether because they’re only useful for specific contexts and types of content.

Is AI writing free?

Some AI writing tools have free versions, although they’re usually limited in terms of features and customization options. You can use the free version of Copy.ai, for example, to test it out and generate simple pieces of content. But to really get the most out of AI writing tools, I recommend subscribing to a paid plan.