We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links. Advertising Disclosure
AI has revolutionized countless creative industries, from helping writers overcome writer’s block, to streamlining programmers and designers’ processes. Website building is no exception.
At first, website builders made it so you no longer had to be a professional designer to create your online presence. Now, thanks to the introduction of AI-powered services, you even have smart design assistance to streamline the process and ensure that your website works to your advantage.
However, there are many builders out there brandishing the “AI” flag to attract unsuspecting customers, while only offering the most basic text generation.
With this in mind, I set out to find the best website builders that offer high-quality AI tools without taking control away from you. This ensures that the AI is always working with you, not against you. Overall, I was most impressed by Wix’s AI website builder. Not only can Wix generate a smart layout for your website, but it also includes a plethora of features to ensure that you always have the final say.
You can keep reading to discover the best AI website builders for 2024, or go ahead and start building your smart website with Wix today.
Generative AI is an intensely competitive field filled with leaders and pretenders, so the tools you use must deliver quality results. Simple text generation is not enough; for a builder to make it on this list, it has to offer the following:
Quality AI-generated results. Whether the builder offers AI tools to generate text, images, or templates, the first thing we ensured was that the AI-generated results delivered the quality necessary to make the AI features worthwhile.
High customization. AI tools should help you create your ideal website, not override your input. Though some of the builders on this list are more specialized than others, all of them give you enough tools to make the AI work with you.
Intuitive AI Tools. AI features are only useful if you can use them to get your desired outcome. We only chose builders with AI tools that were easy to find, use, and refine.
High-quality templates. Just because a web builder offers AI tools, it doesn’t mean that it can neglect the basics. The builders on this list offer high-quality templates for all kinds of websites.
Wix offers hundreds of templates and complete creative freedom. Hover over for more
Many website builders integrate AI features in one way or another. This includes specialized text generation, image editing capabilities, AI template creation, and more. However, Wix stands out thanks to its sheer number and quality of available AI features.Wix allows you to implement AI in almost every part of the website design process, from creating smart templates to pre-filing out your site content. I also found the AI chatbot to be the most granular and detailed tool of its kind available for website building.
What’s more, thanks to its drag-and-drop editor, Wix delivers total creative control back to you. You can add elements from a huge toolbox anywhere onto your site, and get precise options for editing each element’s look and functionality. That means that you can use AI as much as you want, and let your creativity do the rest to help you build your ideal website.
Wix offers a forever-free plan1, which means that you can build as many websites with AI as you want without having to spend a penny. However, if you plan on creating a professional website, I found the Light plan offers good value for its price. It removes all Wix branding, gives you access to a custom domain, and allows you to use basic site analytics to track your website’s performance.
Over 800 high-quality templates. If you prefer to start with a pre-made template, Wix offers more than 800 quality templates cataloged by type, function, and industry.
Extensive app market. Wix offers hundreds of proprietary and third-party apps to increase your website’s functionality.
Intelligent SEO Setup Checklist. The AI-powered SEO tool can adjust your site’s settings to improve your search engine rankings. Wix’s AI copywriting tool also creates engaging copy with a strong focus on SEO.
Separate mobile editing. Wix lets you customize the mobile version of your website separately from the desktop one.
Squarespace is an outstanding choice for marketing-heavy websitesSquarespace places high on my list because of its advanced AI-powered text generation. While Squarespace doesn’t have every AI feature under the sun, its AI copywriting is amongst some of the best I’ve seen. You can easily prompt it to create appealing copy and appropriate results for any section of your website (such as “about us,” product descriptions, homepage lead-generation, and more).
Squarespace also takes a refreshingly user-centric approach. All features, whether AI-powered or not, are intuitive and easy to use. Its AI is also fine-tuned to deliver results that match your design choices, letting you maintain a cohesive tone throughout your website.
Additionally, Squarespace provides a comprehensive toolkit to promote your website and engage with your audience. This marketing and branding suite includes features like SEO optimization, social media integration, and branded email campaigns. I was impressed to find that these tools are fully integrated with AI-driven content generation, which should help you capture and retain user attention.
While it doesn’t offer a free plan, the 14-day free trial lets you fully explore Squarespace’s AI features1 and other functionalities. The Commerce plan, in particular, offers access to Squarespace’s array of marketing tools, including AI features for email campaigns and product descriptions. This makes it an ideal choice for businesses looking to grow their customer base through online marketing.
Extensive marketing integrations. Squarespace makes it easy to create and track good-looking email marketing campaigns to improve your conversion rates.
Squarespace Blueprint. If none of the templates speak to you, Squarespace Blueprint allows you to create a unique one based on your needs.
AI text editor. Squarespace can use AI to shorten, expand, and rewrite your site’s copy.
Mobile website editing. With the iOS and Android apps, you can edit your website from anywhere you are.
IONOS provides elegant templates for business websites
Unlike Wix or Squarespace, IONOS Website Builder isn’t geared for creating any kind of site. Rather, it’s optimized for small-to-medium business websites. Though it doesn’t have as many templates or customization options, IONOS offers integrations with professional email1, an extensive marketing toolset, and SEO features.
The platform’s AI text generation tool not only crafts content rapidly but also ensures the tone aligns with your brand, ranging from professional to friendly. The AI SEO optimizer further refines this content, enhancing your site’s visibility by generating SEO-friendly titles and descriptions. In my opinion, this is a critical function for any business trying to craft an online presence.
I also appreciate IONOS’s focus on delivering business-centric features. The AI text generation is fine-tuned for delivering content like copywriting, business descriptions, and calls to action.
Beyond its AI capabilities, IONOS Website Builder is notable for its integration with the rest of the IONOS ecosystem. That said, IONOS provides you with very little freedom to change your website’s design outside of a couple of pre-made sections, and it doesn’t offer more advanced options like element animations, interactive galleries, or scrolling effects.
AI section generator. Based on the pre-existing content of your site, IONOS can generate entire sections with the appropriate colors, images, and text.
AI color palette generation. You can leverage AI to create pleasing color palettes that match your website’s tone.
Professional email included. All annual plans include a professional email from Gmail’s suite.
Designated customer support representative. When you sign up for an IONOS account, you get a designated customer support representative. This means that as time goes on, your support representative can better adjust to your particular needs.
Web.com provides more granular customization for experienced builders
Web.com provides more granular customization for experienced buildersI found Web.com’s advanced customization options particularly impressive. The platform offers granular control over design elements like spacing and freehand positioning. Though it’s not the most beginner-friendly builder, this level of customization can be a game-changer if you have website-building experience and a specific vision for your website in mind.
Web.com uses an AI chatbot to guide you through structuring your website, ensuring a coherent flow and user experience. The AI Logo builder and custom branding features empower you to establish a strong brand identity from the get-go.
That said, the editor isn’t as intuitive as some others on this list, and I’ve found my fair share of glitches when building a site using Web.com. But if you can live with the clunky AI, there’s a lot to like about Web.com’s powerful editor.
Features
AI-powered logo builder. Web.com’s AI-powered logo builder can help you get a good-looking logo for your site in minutes.
Branding dashboard. Web.com offers a comprehensive branding dashboard from which you can create your logo, brand identity, and even custom mockups.
AI-powered e-commerce tools. Web.com’s AI can create smart, SEO-optimized product descriptions.
Professional website design. If you want, you can hire Web.com’s professional design services to create the first version of your site, and hand control over to you later.
Hostinger Website Builder offers affordable building with plenty of AI tools
Formerly Zyro, Hostinger Website Builder was one of the first platforms to integrate AI features seamlessly into its editor. It offers unique tools like an AI-powered heatmap for identifying the most visually interesting parts of a page, or more common utilities like text and image generation. These features were novel back when AI wasn’t as prevalent, but I’m impressed that Hostinger has managed to keep its AI offering updated to keep pace with industry trends.Hostinger’s built-in components like contact forms, Google Maps, and social media integrations are also highly convenient for setting up an online presence quickly. Being able to add these elements with the click of a button streamlines the website creation process, especially when many other builders require custom code snippets for things like simple file-sharing or map integrations.
When it comes to pricing, Hostinger offers a straightforward approach. Its single plan, Premium Website Builder, comes with different payment periods, each offering their own introductory price and subsequent renewal rates. While the monthly plan includes a setup fee and doesn’t provide a free domain, the longer plans offer significant savings and include a free domain name for the first year.
Features
Free yearly domain. With an annual subscription, you also get a free domain name for one year.
AI SEO optimization. Hostinger Website Builder includes AI-SEO optimization tools that work in the background to help your search engine ranking.
Advanced e-commerce features. Hostinger Website Builder also offers advanced e-commerce features like tax calculation, shipping, and inventory tracking.
Third-party marketing integrations. Hostinger Website Builder integrates with third-party tools such as Google Ads and Meta.
Shopify is the #1 e-commerce platform in the worldShopify is the world’s largest e-commerce platform, and that comes with its perks. If you want to run a high-performing e-commerce store, Shopify’s infrastructure for shipping, delivering, and order tracking are second to none. However, its AI tools are also quite robust. The company offers Shopify Magic, a suite of AI tools designed to help you add, customize, and publish your product offering more efficiently.
Features like AI-enabled image editing and the generation of SEO-friendly, commerce-centric product descriptions also help you get found online more easily, and make products look more attractive to potential customers.
While Shopify is an unrivaled choice for e-commerce-focused websites, it’s worth noting that it may not offer the same level of customization as some other website builders on this list. For this reason, I would primarily recommend Shopify for businesses dedicated to e-commerce, where you can make the most out of its specialized features and tools.
Features
Integrate AI chatbots into your store. You can add an AI-powered chatbot to your store to answer any questions your customers might have.
Thousands of third-party templates. If none of the Shopify templates appeal to you, there are thousands of third-party templates available on online marketplaces.
Physical payment integrations. Shopify can integrate with certain Point of Sale (POS) systems, allowing you to track both your digital and physical movements.
Abundance of payment methods. Shopify offers a wide variety of possible payment methods across the globe, so you can offer convenience to local clientele.
SITE123 offers easy website building and a decent text generator
From its simple user dashboard to its pre-selected color and font combinations, SITE123 strives to make the web design process as simple and straightforward as possible. While it might not include AI-generated widgets and images, it does offer a fairly reliable AI text generator that streamlines the process even further. SITE123 continuously adds new templates, catering to a wide range of interests and needs, backed by robust 24/7 live chat support.
Jimdo delivers user-friendly AI building for free
Jimdo stands out with its aesthetically pleasing templates and barebones, user-friendly editor, making it an excellent choice if you’re looking for simplicity and elegance in your website design. A unique feature I like is that Jimdo’s AI website builder begins the design process with a questionnaire. This way, you can tailor the website to your preferences and needs right from the start of the design process.
Divimakes creating good-looking WordPress pages easy
DiviAI is not an AI website builder per se. Rather, it’s a highly customizable page builder for the WordPress content management system (CMS) with a variety of powerful AI tools. Its advanced set of tools and options makes it a good choice if you prefer WordPress as your CMS and are looking for enhanced page-building capabilities.
10. Durable
Durable integrates powerful AI tools into a website builder for experts
Durable is geared more towards website-building experts, with advanced design options and powerful designer tools. Though it offers a range of useful AI tools to streamline the website creation process, these tools also offer more flexibility (and complexity) than the average text-generator.
Overall, Durable’s advanced interface, myriad options, and do-it-yourself approach may be overwhelming for beginners. However, I think its advanced features and tools make it an attractive option for professionals looking for a more robust website-building experience.
The Future of Website Building at Your Fingertips
The best AI website builders aren’t the ones that will let AI do all the work for you. Instead, you should prioritize services that leverage powerful AI tools to help you create the most unique, quality website possible.
If you’re all about flexibility and you’re looking for a builder that will enhance your capabilities, Wix is my top recommendation1. Besides a wide variety of AI features, it also offers the most in-depth website creation chatbot out there.
If you’re looking for a professional website with a strong aesthetic presence, Squarespace is the way to go1. Not only does its AI-powered copywriter deliver high-quality results, but it also offers over 150 attractive templates and impressive marketing tools.
Or, if you’d rather go for a website builder that’s specifically designed to help small businesses, go with IONOS1. While it might not have as much customization, its AI is specifically geared towards ensuring the highest conversion rates for your visitors.
Take a look at the comparison table below to see how our top builders stacked up against each other.
Out of all the website builders that offer AI-powered tools, Wix is the only one with a forever-free plan. However, if you’re looking for the maximum functionality at affordable pricing, I’d recommend Hostinger Website Builder, since it offers high-quality AI tools on an affordable, yearly plan.
What is the most customizable AI website builder?
If you’re looking for a website builder that offers powerful AI features without letting you down on customizability, then Wix is the clear choice. Not only does Wix offer virtually limitless creative freedom, but it also comes with the most robust AI-building questionnaire I’ve encountered.
What is the best free AI website builder?
Wix is the only website builder that offers high-quality AI web building and a forever-free plan. However, keep in mind that all free website builders come with advertisements and locked sub-domains.
If you’re looking to create a professional website, with your own domain, access to website analytics, and e-commerce options, it will be worth it to spend a little to ensure you get the highest-quality results.
What is the best AI website builder in 2024?
That depends a lot on what you need your website for, your level of experience, and other needs. Though my top recommendation is Wix for its versatility, the truth is that AI or not, the best website builder will be the one that has the tools to cater to your needs.
If you want to discover the ideal builder for you, I recommend looking at our list of the best website builders in 2024.
Andrés writes about a variety of topics aimed at helping business owners and merchants grow and manage their ventures. These topics include (but are not limited to) website building, web hosting, project management software, and credit card processing. Andrés has 3+ years of experience as a writer and content creator. He’s also worked as a project manager, website designer, and social media manager for a variety of science communication groups.
Thank you, - your comment was submitted successfully!
We check all user comments within 48 hours to make sure they are from real people like you. We're glad you found this article useful - we would appreciate it if you let more people know about it.
Share this blog post with friends and co-workers right now:
Thank you, , your comment was submitted successfully!
We check all comments within 48 hours to make sure they're from real users like you. In the meantime, you can share your comment with others to let more people know what you think.
Thank you for signing up!
Once a month you will receive interesting, insightful tips, tricks, and advice to improve your website performance and reach your digital marketing goals!
