Traditional methods for digital identity verification like passwords and device authentication don’t cut it anymore since the latest evolutions of deepfakes.
In fact, AI has enabled Hackers to defy even biometrics authentication systems.
Website Planet interviewed Aayush Kamora, Head of Marketing and Communications at Auraya, one of the Top 10 Most Trusted Cybersecurity Company according to Aspioneer, to learn how they address the challenge of digital identity security with EVA, a secure and user-friendly voice authentication solution used by AVAYA, Genesys, 8×8, Twilio, Amazon Connect, Five9, and more.
We also looked at their plans for the future (hint: they are looking for new partners!)
Meet Our Guest
I’m Aayush Kamora, the Head of Marketing and Communications at Auraya and I oversee and direct all marketing and communication initiatives at Auraya. I commenced my marketing journey seven years ago, navigating through different industries, from the intricate landscapes of IT to the domains of B2B and B2C. My passion for exploring technological frontiers led me to diverse experiences. Throughout my professional journey, I developed a profound appreciation for innovation, understanding its transformative impact on businesses.
My journey eventually led me to Auraya, a global leader in Voice Biometrics. Auraya is a voice intelligence company, with a mission of providing advanced AI based voice technologies to organizations that are looking to deploy high-tech identity verification solutions along with seamless CX.
Auraya’s recognition as a
Top 10 Most Trusted Cybersecurity Company by Aspioneer in 2021 highlights our commitment to providing secure and frictionless voice biometric technology. We were also nominated for RegTech of the Year, Exporter of the Year, and Innovator of the Year awards at the last RegTech Awards night.
Auraya’s groundbreaking solutions and pioneering position in the industry captured my attention.
What problems are you solving with your products and services?
Auraya’s suite of solution templates, known as EVA, is designed to provide secure and effortless digital access by verifying the identity of authorized users through voice authentication. EVA addresses critical pain points in digital identity verification by offering a secure and user-friendly solution. Passwords and device authentication have proven vulnerable to cyber threats, leading to identity theft and fraud. The influence of machines in generating synthetic voices has become unmistakable.
The stakes are high –The consequence of not effectively addressing these threats includes financial losses, reputational damage, and legal consequences for businesses. Traditional methods often fall short in the face of sophisticated attacks.
EVA Voice Biometrics provides a more robust alternative, ensuring access is granted based on the unique voice characteristics of an individual.
EVA Contact Center serves as an on-premise, cloud-based, or hybrid voice biometric extension for various contact center platforms like AVAYA, Genesys, 8×8, Twilio, Amazon Connect, or Five9. This enables secure and frictionless IVR identity verifications, streamlining the customer experience while ensuring robust identity verification.
EVA Forensics, another component of the suite, offers real-time fraud detection capabilities during voice and bot interactions or when communicating with an agent. It empowers organizations to create custom lists of persons of special interest, run cross-matching tasks, and leverage forensic analytics tools to identify and thwart potential fraudsters.
EVA Web, a second-factor voice biometric authentication tool for web browsers and apps, ensures that authorized users can securely access services while providing a distinct digital signature to confirm authorized transactions.
How did you come up with the idea?
There was an idea to revolutionize digital identity verification in the ever-evolving landscape of the Metaverse, where traditional methods like passwords and device authentication falter against emerging threats.
The advent of synthetic voices, exemplified by deepfakes like the one featuring Morgan Freeman, highlights the glaring need for advanced and foolproof solutions. This unsettling reality underscores the idea that our current understanding of these technological advancements is merely scratching the surface, and that we are at the brink of realizing that what we comprehend now is akin to child’s play when compared to the concealed and pervasive capabilities that exist for manipulating identity and crafting complete digital personas. This realization goes beyond, indicating a need for more comprehensive approaches to safeguarding digital identities.
Auraya’s voice biometrics technology is a reliable and secure solution for voice authentication in this metaverse era. It uses advanced AI algorithms to create a unique voiceprint for each individual, which is then used for authentication purposes. Our solution is not just about addressing current challenges; it’s about anticipating and mitigating future risks in the ever-evolving landscape of digital identity security.
How does your mission differ from the other companies in your niche?
Auraya provides advanced AI based voice technology solutions that prioritize both security and user experience. Methods such as fingerprints, facial recognition, one-time passcodes, or knowledge-based passwords reside on the device itself. In a genuine multi-factor authentication approach, the user’s voice is conveniently captured using the device’s microphone. This voice data is then securely transmitted to a protected vault, ensuring that the correct device is being used by the authorized individual.
The result is
a sturdy authentication process that goes beyond the limitations of device-centric approaches. Auraya employs patented speaker-specific background models and active learning processes, enabling each enrolled individual to possess a voice model capable of distinguishing between the genuine speaker and impostor using a synthetic voice generator.
What industries or business sizes benefit the most from your solutions?
EVA serves as a versatile solution with applications across various industries, including government, finance, telecommunications, healthcare, and retail. EVA stands out for its tailored approach, and is not confined by the size of businesses, as it offers benefits to both small enterprises and large corporations.
Small businesses appreciate its user-friendly and scalable nature, while large corporations value the comprehensive protection it provides against identity theft, fraud, and unauthorized access.
How are you doing today and what do you see in the future?
Presently, we find ourselves navigating the dynamic landscape of the cybersecurity industry, which is marked by both challenges and opportunities. The ever-increasing threat of AI-powered cyber-attacks keeps us on our toes, prompting us to continually evolve and strengthen our solutions. In the short term, our goals revolve around expanding our influence and refining our offerings to meet the evolving needs of the market.
As we look to the future, we aspire to be a key contributor to ongoing transformation in the cybersecurity space.
Auraya’s core values include our commitment to staying at the forefront of technological advancements in voice security and addressing the dynamic nature of the threat landscape. Our vision is to lead and contribute significantly to the transformative journey that lies ahead in securing digital identities and interactions, and to maintain this leadership position leveraging our specialization in voice intelligence.
Are you offering any partnership opportunities at the moment?
Auraya is actively looking to start new partnerships with influencers and organizations aligned with their mission.
Auraya’s partnerships with organizations around the globe like Amazon, Genesys, and Five9 demonstrate industry recognition of EVA Voice Biometric capabilities. These collaborations represent a leap forward in customer experience innovation, with measurable impacts on security and convenience across diverse channels.
Our partnership offerings include various models such as sponsorships, memberships, accredited experts, and more. We provide comprehensive support to our partners, including product demos, training, and creative assets. If you share our passion for innovation and cybersecurity, I invite you to explore partnership opportunities with Auraya.
