Amplomedia began as a simple solution to a problem—Lance Johnson needed animated explainer videos for a client but couldn’t find a local provider.
Teaming up with a talented illustrator, he created the videos himself, and soon, demand skyrocketed. What started as a small creative endeavor quickly evolved into a full-service B2B digital marketing agency specializing in lead generation, brand development, and content creation.
In this interview with
Website Planet, Lance shares how Amplomedia has grown to offer a comprehensive range of services that help businesses expand through video production, social media management, website development, and data-driven marketing strategies.
What inspired the founding of Amplomedia, and how has the agency evolved to become a full-service B2B digital marketing firm?
It’s kind of a funny story actually, Amplomedia started because I needed animated explainer videos for a client from my strategic business consultancy. I couldn’t find anyone locally doing that kind of work, so I teamed up with a friend of mine, who was a talented illustrator, and we made them ourselves.
The client loved them, shared them around, and suddenly we had more people asking who made those videos. There was
no big strategy or business plan, we just kind of fell into it. We’ve come a long way from there, and now Amplomedia is a
full-service digital marketing agency offering a wide range of services.
Can you elaborate on the range of services Amplomedia offers, including managed marketing, video production, graphic design & branding, e-learning, social media & digital ads, and website design & development, and how these services integrate to benefit clients?
We’re a
full-service agency focused on
lead generation, customer acquisition, brand development, and content creation with superpowers in video production. Our services include:
- Managed marketing: We create custom strategies that get real results. We focus on turning leads into paying customers by guiding them through their entire buying journey.
- Video production: We produce videos for websites, YouTube, and other marketing purposes. We also repurpose existing footage into engaging videos.
- Graphic design & branding: We develop brand identities, including logos, naming strategies, and visual elements. We make brand style guides, so everything stays consistent with colors, fonts, and images.
- Social media & digital ads: We manage social media to keep your brand visible and engaging. We also develop and run paid ad campaigns on different digital platforms.
- Website design & development: We follow a seven-phase web design process, emphasizing user experience and designing websites to convert visitors into customers.
- We also offer SEO/SEM implementation, content creation, and email marketing campaigns.
All of these services work together to provide a
complete marketing strategy. We enhance your online presence, engage your customers, and help you grow. It’s all about getting visitors to your website and turning them into paying customers.
How does Amplomedia’s approach to crafting compelling narratives help businesses drive qualified leads and build lasting customer relationships?
Our focus is on creating content that is
interesting, helpful, and enjoyable. This includes articles, blogs, videos, and infographics that attract potential customers. We create landing pages that are optimized to turn website visitors into leads, by getting them to share their contact information.
By carefully
monitoring how people interact with the content we send them and the information on their website, we can develop a profile for each of them, and use that to send them the most appropriate content, at the exact right moment. This guides people through the buying journey, and we also use email to keep in touch, sending new product information, sales, and personalized offers. Our approach is very
data-driven so that we can maximize ROI and position our clients as leaders in their markets.
Could you share a success story where Amplomedia’s strategies significantly improved a client’s business performance, such as increased customer engagement or sales growth?
Absolutely, we’ve had some great success stories. For example:
- We helped Givens LLP completely rebrand, which led to a 115% increase in conversions and a 40% growth in LinkedIn followers. This helped them modernize their image as a leader in their industry.
- We helped J2 Light, a sustainable lighting company, achieve a 66% improvement in their domain authority within just one year. We also helped them to improve their sales process and their customer engagement.
- Flynn Bros, a construction company, got 17 new sales-qualified meetings, acquired 2 major clients, and increased their revenue by $150,000 within six months of working with us.
- One of our clients, Prime Capital, was able to expand their business into new markets simply by using the video we made for them.
What role does Amplomedia’s team of experts play in developing customized marketing solutions that align with a client’s unique selling points and business goals?
Our team is made up of marketers, designers, developers, ad buyers, social media experts, videographers, and animators. We create
tailored strategies because we want to deeply understand our client’s businesses. We develop
specific buyer personas and use
advanced targeting to reach the right people. We use a
seven-phase web design process to build websites that convert visitors into customers.
We develop
custom SEO strategies, identify the right keywords, and create high-quality content. Our team manages all content creation, making sure that everything aligns with our client’s brand and website structure. We develop high-quality written content as well as multimedia that engages with the audience which is optimized for conversion.
How does Amplomedia stay ahead of emerging trends in digital marketing to ensure clients receive innovative and effective solutions?
We use a
data-driven approach to marketing. This means we continuously analyze and report on our efforts to make improvements. We create Qu
arterly Sprint Strategies and
Monthly Action Plans that are based on our experience, current market conditions, and the performance of our past campaigns.
We make
ongoing adjustments based on data, and we conduct in-depth reviews of analytics to refine our marketing efforts. We use
split testing to optimize our campaigns. Finally, our long-standing team members also have diverse backgrounds and high skill sets.
Find out more at:
www.amplomedia.com
