How To Choose The Best Social Media Management Tool
Social Media Management tools are vast in quantity but modest in quality.
Every social media expert needs a platform that they can carry out daily tasks on, without the need to venture elsewhere. A tool that has everything integrated into it, and a tool that covers the main areas of a social media marketer’s job.
Whether it is monitoring, analysis, tracking, scheduling, or searching and engaging that you are looking for, it is important to choose the right platform for you. However, when there are hundreds of services claiming to be the best, so where do you start?
Well, you are in luck as this is where we can help you! We recently sent our experts out to review the best social media management tools, and here’s our top 3:
- Hootsuite Review
- UberVU Review
- Sprout Social Review
Not sure what to look for in a Social Media Management Tool?
Allow us to assist, and offer some tips on finding the best service for your social marketing needs.
What Social Platforms Do You Currently Use?
The first thing we need to establish is which social media networks you are using. Are you working with just Facebook? Twitter? Maybe just Google+? Or are you working with all three of these and more?
Do you want to use the tool just for social media management or would you like the tool to have the ability to let you create content and publish it to your blog as well?
Depending on your answer to the above questions, this will give a clear indication on which tool will be best for you.
What Are You Looking To Achieve?
Now that we know what platforms you are using, the next thing we need to look at is what are you hoping to achieve by using a social media management tool?
- Do you want to monitor your brand and improve customer relations?
- Do you want to create content and syndicate it out from your blog?
- Do you want to search for people who are looking to buy or take out your services?
- Maybe you are simply looking to streamline, and get everything together under one roof.
Each social media management tool that we have evaluated differs slightly in the features that they offer, so it is important to take note of the features section so your money will not be wasted.
You want to make sure that the features you will use most from a social management tool are included in the package you are purchasing, and that you don’t need to pay extra to unlock those features. As a helping hand we actually highlight all the features, and make a note if there is any type of catch (such as features not being included in certain packages).
How Much Are You Looking To Spend?
As they say, nothing comes free in this world, and if it does, there is probably a catch.
The same applies with pricing packages for these tools, the chances are if it is a free product, you will be missing out on a range of features that have been blocked, unless you upgrade to a paid account.
The truth is, if you a serious about social media then it is worth spending a bit of money to maximise your efforts, and you will find most paid packages are reasonably priced. With paid packages, you will get access to more features, which could transform the way in which you work.
What you need to look for here though is what you are getting for the money you are spending.
Any social media management tool that provides a free trial is a great way to see if a potential tool lives up to its expectation when you get to the practical side of it.
Easy To Start Using, Or a Massive Headache?
Like any program or service, you want to be able to hit the ground running, the last thing you want to do is spend hours reading up on what to do, or stare at a screen having no idea where to start.
This is where a free trial will come in handy as you are not making any kind of commitment to the service yet, but it still gives you the chance to see at firsthand how easy and user-friendly the social media management tool is.
It’s during this stage that you will also need to take into account other considerations when it comes to how user-friendly the program is. For example, are you going to be adding team members and setting up groups?
Not everyone in your company will have the same skill set, some members will be more computer literate than others so it’s important you get a tool that not just you can use, but also your team can use.
Can You Go It Alone, Or Do You Need a Helping Hand?
Everyone has carrying levels of knowledge when it comes to social media, so if you are someone who is competent and hit the ground running then a social media management tool that just has a knowledge base is perhaps efficient enough for you.
What if you are just entering into the social media world, as many people are?
The chances are that you will want someone at hand 24/7, so you will need to look out for contact details such as a phone number, an email address, or if they are actively participating in conversations on Twitter or Facebook.
You will usually find that a quick answer is often given when you approach a company via social media channels.
Our Final Thoughts…
Remember, every social media management tool has its pros and cons, and we have done our best to address all of these in our reviews. At the end of the day, only you know what meets your current requirements so use these reviews to help narrow down your search for the ideal social media management tool.
Once you have selected the perfect service and used it for a few weeks, you will wonder how you ever worked without it!