Bringing Social Media into The Future
If you are looking to project your social media campaigns into the future then Viralheat is certainly a key contender in helping you do this. The company has been around for several years, and isn’t the largest setup of the social media profiles that we feature but don’t let that put you off at all.
The social media management tool allows brands, agencies, marketers and content producers to monitor consumer generated content on social media networks, helps them identify key trends and perform competitive analysis.
With the ability to be able to compare and combine keyword searches, you can see how your competitors are progressing whilst driving your own brand forwards.
Why Choose Viralheat?
- Real-time reporting
- Identify influencers
- Track multiple keywords
Wondering if Viralheat is the best option for your social media strategy?
Let us tell you about it!
Monitoring and Analysis
A Convenient Way of Staying Ahead of The Game
Viralheat encompasses every aspect of social media monitoring by providing a very handy solution that allows you insight into how your competitors are performing, who they are engaging with and which users are the big influencers. This kind of information can be the significant difference between being a great company or being THE BEST.
Add to that the fact that you can monitor and analyze in real-time and you’ve got a powerful base to create conversations or join conversations that are happening right now. You’ll never miss an opportunity again.
In the tools section you can also drill deeper into the monitoring of your brand by comparing keywords and monitoring any current trends. As if that’s not enough; you can also pull down these results into a report format for analyzing at a later date.
Too Much Information Can Cause Confusion
Viralheat is browser based like most social media management tools, as soon as you login you’ll notice that there is a constant pattern that appears on each page. This pattern is the flow of two columns that never change, which makes it easy and intuitive to identify where everything is.
The drawback is that you need to be a more advanced marketer to make sense of a lot of the features on show, which can result in you not really knowing what to do or where to go. With any social marketing tool you want to see the main areas such as mentions, reports, analytics and publishing tools, however ViralHeat makes you work hard to get to these.
You can also get lost in the amount of stats that Viralheat gives you, and there are tools out there that can display this information in a clearer much more concise manner.
Is your brand being perceived as negative or positive?
Viralheat has some really useful and resourceful features to its program, one feature that stands out in particular is the identifying of key influencers. This feature gives you the opportunity to start conversations with them and get ahead of your competition.
The sentiment analysis tool is also an interesting tool that isn’t found across that many social media management tools. The analysis can help you see if your services, products or the brand itself are being seen in a positive, negative or neutral light.
The main issue when it comes to the features is that you cannot filter the sentiment results, this can cause problems if you wanted to just see one set of results.
Everything you need but it comes with a price
When we delve into the pricing models, ViralHeat has got great value for money, especially when you look at the highest priced package ($99.99) and see that you get Facebook geotargeting and sentiment analysis as two of the main features.
Another big plus point is the ability to open a trial account for free, letting you test the waters before diving in.
Informative video tutorial, lacking real-time live support
If you struggle with any aspect of the Viralheat interface or find it hard to make the most out of some of the features offered on the platform, then you are in luck because Viralheat provide a knowledge base packed full of informative guides and also a video tutorials section for those lessons that really need visual aid to get across.
Viralheat has also provided alternative routes for troubleshooting in their ticket based system, you simply submit a ticket and a member of staff will get back to you with the answer.
The only downside to their support section is the fact that they’ve got no real time support, if you need an answer and you need it now, tough luck. No telephone number, no live-chat, you’re simply gonna have to wait for a response on your ticket/email.
- Email Support
- Knowledge Base
- Video Tutorials
- Support Center
- Phone Support
- Live Chat
- Community Forum
Viralheat has the ability to help beginners and experts alike take hold of their social media campaigns and integrate them together under one roof.
The help and support sections could be improved with added ways for users to get in touch with the company. I also found that it was lacking the ability to filter sentiment results and visitor details according to age and gender. Having these features in place can really help in breaking down the demographics in return for a precise targeted campaign.
In conclusion, if you’re interested in interacting with social influencers, sentiment analytics and the other features I’ve mentioned above Viralheat certainly delivers.
However, the lack of real-time support might be a bit of a downer for some people.
All in all, Viralheat delivers features that aren’t found on most social media integration tools with pretty good value.
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