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Vertical Response Review

DETAILED SCORES

DETAILED SCORES

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Vertical Response Vertical Response
4.4 1
Vertical Response Review Idan Cohen
8.8 10
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Overview

Vertical Response Are Right By Your Side 24/7


With every email marketing company, it really is hard to split one from another as they all offer a service that is well priced and full of features. Vertical Response is no different as they offer a great range of templates that are easily customisible through the editor interface. With features, tools and plenty of options, the world really is your oyster at Vertical Response.

Whether you are a small business or large business, skilled in graphic design or not, it really doesnt matter as anyone can create great looking emails.

Why Choose Vertical Response?

  • Multiple customization options
  • Excellent pricing options
  • Customer support offered 7 days a week

Take a closer look at what Vertical Response has to offer.

Templates/ Designs

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9.5 9.5

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Familiar Tools That Will Allow You To Do Anything

Ok, when I say do anything I don’t mean that it can make you a coffee but it can provide you with a platform that can help you create the best looking emails, complete with call to actions and engaging features.

Vertical Response are that flexible that you can start from the ground up, or you can edit a pre-designed template. Which makes this email marketing platform a favourite with both newbies and advanced users.

Template Selection – Vertical Response offers hundreds of templates. All the templates are easily findable and organized into relevant categories. However, there is not an exact number listed under how many templates are offered in each category.

All the templates are high quality and each have the social sharing icons already in the template header. Take a look around, we are happy with the selection offered.

Customization – A new take on customization and we like it! There are for customization options.

1      The Template Editor (Email Wizard)

○     Select a template and simply make a few changes here there to complete your email template customization.

2      Email Canvas

○     Same editor as the “Email Wizard,” but instead of starting with a template, you start with a blank canvas. Add pictures, blocks of text, headers and links all from scratch.

3      Freeform HTML

○     If you already have the code, just paste it right into the editor or write it from within.

4      Plain Text

○     Send plain text emails no problem. No template. No fuss, no mess!

We recommend the Email Wizard. They have an easy drag & drop feature allowing for faster editing. Also, uploading images is a breeze!

However you want to edit and customize your emails, Vertical Response gives you the tools and the options to make it happen.

Multimedia– Vertical Response offers free image hosting during the 30 day free trial and in every paid package. Upload your images and brand logo to easy upload them to newsletters down the road.

There are not free stock photos available, but the images in the templates are professional grade.

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User Friendly

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9 9.0

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A Template Builder Anyone Can Use

Everything about Vertical Response when we address the question of usability is above-board. Whether we look at the actual website itself, or the ease of creating a professional looking email template to send to a subscriber list.

The site is a pleasure to navigate around and you can find everything that you are looking for, and they have implemented this same method into their email creator. A wizard is on hand to guide you through the creation process, providing hints and tips to help you quickly and easily edit elements on the template.

Plus, we really liked that they provide three other email editing tools. This opens the doors to more advanced template customization or keeps it simple for those just starting out.

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Features

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7 7.0

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Feature
Existent
Description

Template Creator
Template master builder. Customize your emails with the tools you’re most familiar with. Edit a template, create an HTML template, start from scratch or just send plain text. The choice is yours!

Inbox Inspector
Know where your emails are heading before and after you hit send. Vertical Response offers the tools to help get your emails in the inbox stay clear of the spam folder.

List Integration
Upload contacts in seconds from lists to get your campaigns started, now!

List Management
Manage multiple lists and segments. Vertical Response makes it easy for you to send emails only to specific lists and stay organized.

Social Media Integration
There are social sharing links in every template and you can pose your emails straight to all of your favorite social networks. For an extra fee, you can have even more social media connectivity with your subscribers.

Auto-responder
Create now and send later. Why waste time hustling, set the date and the auto-responder takes care of the rest.

RSS Email
This feature is not available in Vertical Response.

Mobile Features
Only for iPhone, but you can manage your emails, social sharing and check reports all from their free app.

Reports & Analytics
You can check reports right from within Vertical Response or connect your account with Google Analytics.

A/B Testing
Unfortunately Vertical Response does not offer split testing.

Subscriber Analytics & Preferences
Find out more about subscribers here and alter lists accordingly. Tailor emails specifically based on your lists.

Template Language
Edit templates in HTML mode! This feature offered in all packages.

Polls & Surveys
Ask away! This feature comes at an extra cost, but it is worth it to get a better understanding of what your subscribers are interested in.

Archiving
Free email archiving available in all packages!


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Pricing

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9 9.0

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Try Vertical Response free for 30 days. The trial period is fully featured and allows you to send 100 emails during the allotted time. The amount of emails you can send is limited, however their prices more than compensate for that.

There are two main options:

1      Pay as you Go – Only pay for the emails you send. No contract and no limit. Plus, you don’t need to pay in bulk deals. Type in the number of emails you think you’re going to send and pay for just that. Simple as pie!

2      Monthly Payment – The monthly plan is based on list size and you can send unlimited emails to your contacts. Just $10/ month for the first 500 contacts!

Pay for six months or yearly and save up to 15% on the package you choose.

We recommend starting the with the monthly plan based on list size. You have unlimited email sending and all the features.

Package Details

Subscribers
<500
<2,000
<4,000
<8,000
<16,000
<25,000
Over 25,000




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Support

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9.5 9.5

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  • Email support
  • Features request tab
  • Live Chat
  • Video tutorials & learning center
  • Blog
  • Great FAQ section
  • Phone Support
  • Forums

Working overtime Saturday afternoon and stuck? Thankfully the team over at Vertical Response is there waiting to help. Open 7 days a week, The customer support at Vertical Response is ready to help.

A very cool support and social feature they have is the @suportvr. Vertical Response has a team answering questions right from Twitter for the socially savvy.

Vertical Response also hosts live weekly demos for you to learn more about email marketing. Get the most from your campaigns, and email to the max by learning from experts in the field.

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Summary


PRO’S

CON’S

  • Multiple customization features
  • Excellent customer support
  • Competitive pricing packages
  • No Android Mobile App
  • No A/B split testing

Vertical Response does not offer A/B testing, RSS for email or an app for Android phones. However, they make up for the loss in template customization and stellar customer support.

This email marketing platform offers users a great interface that helps get your email campaign started. The features they do offer are powerful and useful for every email marketer. Their resource center provides great emailing tip and “how to’s” to teach you how to improve your campaigns over time, all free!

Start your free trial on Vertical Response and let us know if you think there is anything we missed in this review. Share your thoughts with us on Facebook, Twitter or in an email.

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Idan

Author: Idan Cohen

Idan is the co-founder of Website Planet, with over 5 years of experience in online marketing. He masters all things PPC, and has a great passion for Analytics and Testing. His motto is "Life isn't about finding yourself, life is about creating yourself".

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