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TweetDeck TweetDeck
3.1 1
TweetDeck Review Idan Cohen
6.2 10
TweetDeck-logo

Overview

The Ideal Solution to Twitter Management


TweetDeck is certainly one of the more established social media platforms on our list, and has grown in strength over the years, especially with the $40M buyout that came from Twitter themselves back in 2011.

So you can see that if you want to manage Twitter to the best of your capabilities then you are probably best going with a service that Twitter owns, right?

TweetDeck as a program is aimed at a broad audience who operate a selection of social media accounts, and want to make life easier by combining them into one place. The beauty of TweetDeck is that if you want to monitor conversation or keywords, interact and engage with potential new customers and post directly from the TweetDeck platform, you can do so with their streamlined dashboard.

Best of all is you don’t have to pay to use the program, it’s absolutely free of charge with no catches!

tweetdeck homepage

Why Choose TweetDeck?

  • You can use it on your phone
  • Customizable columns to help you reach new users
  • Real-time updating

Wondering if TweetDeck is the best option for your social media strategy?
Let us tell you about it!

Monitoring and Analysis

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No Analyzing But Perfect For Monitoring

Under this section of our review we really do see TweetDeck hit both ends of the scale with the best in monitoring but nothing in form of analysis.

By being able to setup your own customizable streams (similar to HootSuite) you can track anything from keywords right through to brand mentions, and best of all the results filter into your stream in real-time so you can get in on the action and engage with users while they are online.

TweetDeck uses a set of columns, this means that you can easily monitor up to 4 streams, whether they are; your interactions, your timeline, activity or targeted keywords.
tweetdeck1

However, if you want to check how well you are performing and want to track clicks, impressions and other valuable metrics, unfortunately you are out of luck. The only way you’ll be able to track information like this is by using a URL shortening service such as Bit.ly.

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Usability

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You Can Now Step Into The Light

There are a few reasons why TweetDeck gets a perfect usability score and the first is the fact that TweetDeck offers their program on a desktop app, a web-based app, and recently also a Google Chrome app. This means that anything you do on one app will synchronize across to the rest, so convenient!

In the same settings tab, there’s also an option to change to width of each column, this allows you to display more columns whilst preserving your space. However, if you don’t want to display more columns you can use the Column Navigator dropdown at the top, to easily switch between any columns you have created.
tweetdeck2
Finally, with TweetDeck there is no confusion or unnecessary buttons that you’ll never use. The interface is simple, clean and incredibly clear.

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Features

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It Has All The Basic Features To Start You Off

When signing up to TweetDeck, don’t expect to see a range of incredible features that change the way you go about your social media strategy because this is one area that the platform is seriously lacking on.

There is no team management, tracking, analytics or bulk message scheduling available, so if this is important to you, you’re gonna need to look elsewhere. Programs like HootSuite has most of these features, although they do come with a (cheap) price.

However, some may say that keeping it simple works well, and if you need to create flexible streams based on searches, keywords, and mentions then TweetDeck will allow you to do this with ease. Furthermore, you can also engage in real-time with potential customers and current customers, keeping your finger firmly on the pulse.

Feature

Social Media Networks
You can only add Twitter, but there are an unlimited number of Twitter accounts you can add.

Team Management
There is no option for any kind of team management

Tracking
There are no tracking options available

Analytics
You won’t be able to analyze data

Create Content & Publish
You can set up tweets to publish to your Twitter account(s)

Reports
There are no reports available to create or download

URL Shortener
There is no Built-in URL shortener.

Schedule Tweets
You can schedule tweets, one at a time, with no date cap.

Engagement
You can interact and monitor conversations on Twitter, from TweeDeck’s central dashboard.


Try TweetDeck for Free

Pricing

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What can we say, it’s free!

For once, there isn’t much to talk about here, TweetDeck doesn’t offer any range of paid packages or upgrade features for its services. To put it simply you just need to sign-up for an account and everything you see is yours to explore.

There are no restrictions in place; there is no need to buy credits for extra services. It’s free of charge to everyone, everywhere and you even get the feature to add unlimited accounts!

Package Details
Free

Arrange your feeds


Schedule Tweets


Monitor & Manage Unlimited Accounts


Notification Alerts




Try TweetDeck for Free

Support

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They Seem To Be Hiding Away!

TweetDeck is so basic in what it does, there isn’t much need for any kind of support, but the support you do get is just one link off the bottom of the TweetDeck site, it takes you over to a help section in the main Twitter.com website.

Once there you will see a few written guides on how to make the most out of the features it has to offer and how to setup your account.

If you are looking for human-to-human conversation, or quick answers to your questions via live chat support or emails, then you’re (censored) out of luck with TweetDeck.

  • Knowledge Base
  • Email Support
  • Community Forum
  • Video Tutorials
  • Support Center
  • Live Chat
  • Phone Support
Try TweetDeck for Free

Summary


PRO’S

CON’S

  • You can manage an unlimited number of social accounts from one place
  • Excellent search functions to help filter results
  • Accepts bit.ly for tracking
  • The features are very basic
  • Fails to support any analytics
  • Cant schedule tweets in the web version
Try TweetDeck for Free
Idan

Author: Idan Cohen

Idan is the co-founder of Website Planet, with over 5 years of experience in online marketing. He masters all things PPC, and has a great passion for Analytics and Testing. His motto is "Life isn't about finding yourself, life is about creating yourself".

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