The First Tools You Need in Your Armour
Over the years that Postling has been about they have undergone several diversification’s, with the latest being in the form of an acquisition by Etsy. Now under the direction guide of the vintage goods marketplace, Postling are pushing the boundaries of social media management by offering you a place to manage all your social networks, whilst monitoring and engaging to a high standard.
As well as managing your social channels Postling can also create and publish content to your blog. The tool itself is aimed at those who have limited or little time to spend on their social media accounts by making everything simple and to the point.
With three pricing packages to choose from, all of which are under $10, Postling is an affordable way of getting your social media marketing on the road to success.
Why Choose Postling?
- Link up all your social media accounts to track
- Post to all your networks, and even create blog posts
- Create teams and assign tasks
Wondering if Postling is the best option for your social media strategy?
Let us tell you about it!
Monitoring and Analysis
Keeping One Step Ahead of the Competition
Postling falls flat on its face when it comes to any type of reporting or analytics. Even with an analytics dashboard there isn’t a great deal of insightful information that you can take from it to help analyze and then improve your social media campaigns. All that you can see is a few stats about how many posts you have published compared to the week before, and how many new followers you have onboard. It doesn’t really drill down any deeper than numbers.
Where it does excel is the ability to easily monitor your brand mentions across all the social networks that have been setup in your account.
Therefore, if there were anything you can take away from Postling in this area, it would be engaging and monitoring conversations.
Looks Like a Winner, But Don't Get Too Comfortable
Once you login to the browser dashboard, you will see everything you need in once place. With Postling there are no fancy designs to put you off, or needless links and features that you will never use, it is simple, uncluttered and easy on the eye.
You have a tabbed system in place that you can add social media networks to, and then switch between them with a click. Down the left hand side is where all your “action” links are, here you can check your scheduled posts, analytics, and update your statuses across all networks.
With Postling, you can also create content for your blog, right from the central hub. So, if you have a post in mind you can write it and then syndicate it not just to your social networks, but also to your blogging platform.
One flaw you will notice is that in the reports section, the analytics feature is seriously uninformative, so you cannot really begin to analyze how you can improve your social media activity. You will also have trouble seeing a representation of all your new followers in a single list.
Posting Just Got Easier…
Postling is all about… well… posting! The name does give it away, doesn’t it?
Therefore, it is with no surprise that many of the features make it easier to post, monitor, and track all social media accounts.
One of my favorite features is the fact that you can schedule and post to WordPress, which means if you operate a blog that is run on the WordPress system you can post directly to it at any time, and then post to your social media accounts with one action. It is certainly a big time saver.
You will notice that the best tools focus primarily on social media, whereas Postling’s biggest asset is creating content to post to your blog.
You Can Trial It, But It’ll Cost You!
When it comes to pricing; Postling keeps it simple with only two options to choose from.
The drawback for me here is that in order to get a 30-day trial you need to pay $1 and enter your card details. This is a massive issue for someone who wants to make no commitment and just try out the service to see if it is right for them.
Sure, $1 is hardly going to break the bank, but its bank details you do not want to be handing over if you do not know whether you are going to keep using the service.
If you don’t need to manage more than 5 social media accounts then this is a great deal, however if you’ve got numerous accounts you should know that each extra accounts warrants another 3$/month charge.
Great Community Spirit, Poor Direct Contact
Postling is based primarily on community support with a section dedicated to a forum that is broken down into 3 sub-sections:
1. How to use Postling,
2. Businesses and Social Media
3. Ideas and Bugs
In this area you can ask any questions and get your answer from the helpful community.
However, if you want to get in touch with Postling by phone then I bid you good luck, if you do manage to find their phone number let me know.
If you also want to raise a ticket with Postling then you’re out of luck again as there as well, the function doesn’t exist.
- Email Support
- Community Forum
- Knowledge Base
- Video Tutorials
- Support Center
- Phone Support
- Live Chat
Postling can be a massive time saving tool, especially if you are constantly creating posts and updating your blog on a daily basis. It certainly has some nifty features that can help you plan, organize and manage your social media accounts from one place.
However, I get the impression from using Postling that it is just a tool for those who simply don’t have the time for social media, and want to get their daily tasks all done from one location within 10 minutes.
The obvious drawback for me is that I had to pay to trial the service for 30 days, and even though its only $1 I still had to enter my financial details and if I forget to cancel I am billed for the following month in which the $10 kicks in.
Other than that slight drawback, the price matches up with most of the other tools in this section, and the features are ideal for those who don’t have much time.
If you only have ten minutes in the day to manage your social profiles then Postling can be a great tool for you. However, if you need to pull back in-depth data to help you improve and move forward with your social media accounts, or if want to trial the service for free before you buy, then you might want to consider checking other tools such as the free service provided by TweetDeck, or HootSuite.
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