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MailChimp Review

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MailChimp MailChimp
4.7 2
MailChimp Review Idan Cohen
9.4 10
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Overview

One of The Best Email Marketing System Out There


MailChimp may be a name you have heard of before and that’s either down to one of two reasons. You have been recommended them via word of mouth, or you have spotted companies using the service they offer. Either way, they can’t be ignored when it comes to a serious email marketing campaign.

If you are on the hunt for professional looking templates, easy customization and loads of features, MailChimp is definitely your first port of call. Your signup forms and newsletters will catch the eye, reflect your brand image, and could be  formatted for mobile and desktop devices in a snap.

Why Choose MailChimp?

  • The Free lifetime membership option
  • The ridiculously easy email creator
  • Intuitive navigation from start to finish

Take a closer look at the awesome features MailChimp has to offer.

Templates/ Designs

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You Will Feel Like a Pro Designer

Wow, this is where we get really excited at what’s on offer. They make things so easy for even the most basic of users with intuitive design features, handy tools and beautifully designed templates for newsletters and emails. This is why we love MailChimp.

Customization – When we created our email templates, we found it to be intuitive and fun! Here are just a few of the features in the template builder that make your job just that much each easier:

  • Drag/drop your content right into the email – no upload or manual typing
  • Speed up workflow by styling the content blocks, save & apply to all similar blocks in the template
  • Drag/drop images to upload
  • Automatic formatting for Mobile clients – emails are automatically formatted for mobile devices – no expertise required
  • Check out how your email will look on desktop & mobile side-by-side

Template Selection – The templates are categorized into easy to find categories so you can find exactly what you’re looking for.

There are hundreds of email templates and signup forms to choose from. Take a look around, see what catches your eye or your customers attention. The options are nearly endless and all are stunning!

Multimedia – MailChimp offers image and video hosting right on the site, or you can easily drag and drop photos in the template editor.

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User Friendly

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9.5 9.5

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Even a Chimp Can Get to Grips With This Platform

Well, maybe a chimp couldn’t use the service but you get what we mean. MailChimp is so incredibly easy to use and has the user as a priority in the forefront of design. Whether you need to create templates for newsletters or emails, or want to navigate around the site to see what else you can get your hands on – its simple as 1,2,3.

No confusion, no hassle, no problems.

You’ll enjoy monkeying around with MailChimp, and before you know it, you’ll be an email marketing pro.

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Features

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9.5 9.5

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See Why MailChimps’ Features Make It The Best!

Feature
Existent
Description

Template Creator
With drag & drop abilities and your website design integration, MailChimps template creator makes it so that you can focus on designing the best template possible and not worrying about how to do or paying a designer. The platform is intuitive and fun!

Inbox Inspector
See how your email will look when opened on a mobile device or in one of the million different types of email clients. Also, check to make sure that your email is staying clear of the spam folder! This feature will allow you to see how your email looks wherever it’s opened.

List Integration
Full featured API, Facebook integration, create custom forms and design sign up sheets that match your brand. Import contacts from any list

Social Media Integration
Create custom sign up forms for Facebook, your blog and more. Add sharing widgets to every email, and track the social media stats. See who is tweeting or liking your posts. Anything social you want, they’ve got.

Auto-responder
If you have a huge promotion or sale around the corner and would like to send a series of emails leading up to the big day, create the emails, set when they should go out and sit back. This feature is only available in the paid packages.

RSS Email
An absolute must feature, and MailChimp is no exception to that. If people are signing up to receive your blog posts as soon as they hot off the press, then just add this feature and MailChimp will make your posts are delivered.

Mobile Features
While lots of emails may carry a lot of information and it can be hard to open on mobile, MailChimp automatically reformats every email to fit to mobile. When editing your template you’ll see how it would look if opened on mobile. Also, there is a free app for Android & IOS devices so you can check your MailChimp reports on the go.

Reports & Analytics
Get to know your contacts a little better, who they are, where they’re from all by connecting with Google Analytics insights. The reports are available in all pricing plans and on a mobile version exists as well so you can check up on your campaigns while out and about. The graphs are neatly organized, easy to read to find out when and where your email was opened.

A/B Testing
Find out what works and what doesn’t with the easy tester. MailChimp offers this feature in all it’s pricing packages, and does all the hard work so all you need to worry about is what to test so you can provide the best email possible!

Subscriber Analytics & Preferences
Connect your list with Google analytics to find out more about your subscribers. Track goal insights and referrals to find out exactly where your subscribers are coming from to write a more targeted response for each list.

Template Language
With 36 template options to choose from, you can change the HTML code yourself with Dreamweaver or CS3/CS4 Extensions. This way you can every every little adjust count.

Polls & Surveys
Ask your contacts what they think, or what they would like to see changed so you can created more targeted emails. This feature is available at every pricing package.

Archiving
MailChimp, like most services, allows you to archive emails so you won’t have to worry about old emails being lost forever.


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Pricing

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MailChimp offers a wide variety of pricing packages so that any business whether small or large, can find the best bang for their buck.

Find the right package for you and your campaign –

Forever Free PlanSend up to 12,000 emails a month to a list of 2,000 and enjoy almost all of the same features as any of the paid plans, with no expiration date.

This is perfect if you’re just starting out, or want to get a taste of what email marketing entails. The only features not included in this plan are:

  • Delivery Doctor
  • Inbox Inspector
  • Timewarp
  • SocialPro
  • Auto-Responders

 

Monthly Pricing packages – Recommended – If you’re sending at least one newsletter a month, then this is the right plan for you. pay once a month based on the total number of subscribers in your account. Plus, MailChimp automatically adjust your monthly fee if it sees that your list grows or shrinks. No cancellation fee or hidden costs.

High-Volume Pricing PlanIncludes all the same features and makes it easier to manage lists of over 50K subscribers. For more information about this plan, you contact their customer support center.

Pay As You Go PlanNot sure how many emails you want to send this month? Or how many subscribers you have? Pay as you go gives you more free range on sending options. As long as you’re sending at least one email a month, and want all the features included in the paid packages, this will suit you well.

Package Details

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<5,000
<10,000
<25,000
Over 25,000




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Support

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Here to lend a helping hand

The guys at MailChimp know did a great job with the FAQ, tutorial videos in the learning center and the forum section. When reviewing this section, we found that they had an easy to follow answer or solution to every question.

However there was no phone number to be found, which means you can only email or use the live chat feature during their business hours.

  • Email support
  • Live Chat – displayed at the top of the page
  • Forums
  • Video tutorials & learning center
  • Great FAQ section
  • Blog
  • Features request tab
  • No Phone Support
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Summary


PRO’S

CON’S

  • Free for lifetime price option (limited features)
  • Super Duper easy template builder with hundreds of designs
  • High quality videos in the learning center
  • SocialPro add-on not included in free package
  • No phone support

From start to finish – building your own email marketing campaign is so easy, a chimp could do it, maybe not a chimp. Your choices are nearly endless in regards to the template selection, features and addons.

For anyone starting out and looking to kick start their email marketing campaign, then MailChimp is the one stop shop for sign up forms, list integration, management, tracking, campaign and template building.

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Idan

Author: Idan Cohen

Idan is the co-founder of Website Planet, with over 5 years of experience in online marketing. He masters all things PPC, and has a great passion for Analytics and Testing. His motto is "Life isn't about finding yourself, life is about creating yourself".

Users Reviews (1)

Read Testimonials & Reviews of mailchimp or write your own

 
User Score(based on 1 reviews)
9
9.2 More
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Showing Reviews 1-1 out of 1
"The best service I tried"
October 13, 2014 | by Ariel Cohen | MailChimp
9
9.2 More Details
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Pros
  • Easy to use
  • They let you test drive for free
  • Emails don't include prominent watermark
Cons
  • if you are over 2K you will start paying for it
Summary I compare this tool with Get response which send a watermark (signature) in each mail, that is advertising them more than it shares my messages...
I like the interface. It used to be not as good for the autoresponder, but they fixed it lately (notice if you want to edit a message, you need to pause it first... Why the @$##@$%).
Other than that, it works like charm, they have good Q&A and I recommend using them.
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