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Benchmark Benchmark
4.6 1
Benchmark Review Idan Cohen
9.2 10
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Overview

Take Your Email Marketing to The Next Level


Email Marketing doesn’t have to be as boring or time consuming as it sounds, and with Becnhmark Email Marketing they bring quality, ease of use and monitoring all under one roof to give you the features and tools you need to be successful in reaching the right audience.

The platform and user interface at Benchmark Email will allow you to build a professional looking email using high-quality templates, send them through the dashboard, and then monitor them as they land in peoples inbox’s.

Why Choose Benchmark?

  • Template Selection & easy Template editor
  • Free Pricing package
  • Excellent resources in the support center

Take a closer look at what Benchmark has to offer.

Templates/ Designs

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9 9.0

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Plenty of Templates on Show, All Easy Editable

With a 30-day free trial you can explore the variety that Benchmark have on offer for you, this helps you decide if the service is a good fit for what you want to do.

There are 400 templates to chose from so you wont be stuck for ideas on which template is best suited to your marketing needs, but beware if you chose the free for lifetime plan you will have to put up with the Benchmark logo on all of your sent emails.

Template Selection – Benchmark offers over 400 template designs in a wide variety of themes and categories. If you have the skills, choose from one of the dozens of HTML templates and create an even more unique email template for your campaign.

Customization – Benchmark’s template editor provides all the tools necessary for you to easily customize any template in matter of minutes.

While Benchmark makes it easy to edit the templates, they do not offer multiple editing options. In the editor, you have to switch back and forth from preview to edit to get a better picture of how it will appear.

Multimedia – A neat multimedia feature that Benchmark offers is being able to integrate your YouTube account to send video emails. The unique, multimedia templates offer a more comfortable way to watch the videos from email.

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User Friendly

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8.5 8.5

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Like a Dream to Use, For Any User Level

Whilst Benchmark seem to get everything else right, and score high points, they do fall below par when it comes to usability. The editor itself offers plenty of great features and tools available for the end-user, but can get cluttered up which results in confusion.

Also, we noticed that the preview section doesn’t provide a preview for how mobile visitors will see your email, they only provide a preview for the web. So if someone opens up an email on mobile they may get a broken looking email.

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Features

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9.5 9.5

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Benchmark is has all the bells and whistles when it comes to features.

Feature
Existent
Description

Template Creator
The template builder is intuitive, and offers all the tools necessary to create an incredibly well designed and featured email newsletter.

Inbox Inspector
Find out if your emails are being opened, they're bounce rate, and if they were properly delivered. This tool is invaluable and provides the insight necessary to ensure your emails go where they’re intended.

List Integration
If you wish to import contacts from an existing list or not from the email signup forms, but if you have one of the paid package. This is the only feature that is excluded from the free for lifetime plan.

List Management
Create specific emails for subscribers from where they came, or how they responded to the emails. Benchmark’s list management tool interface is great, and this feature is an absolute must for creating the most relevant emails possible.

Social Media Integration
Benchmark is social, are you? Create custom sign up forms for your blog or Facebook, connect with subscribers via Twitter, YoutTube or any other networking platform.

Auto-responder
Available on all the paid packages, you have the option to set emails to go out on a schedule leading up to a big sale or event.

RSS Email
Capture subscribers from your blog and send them customized emails every time you put out a new post. This is a free plugin feature and offered in all the packages.

Mobile Features
Benchmark offers a variety of mobile features, however we did not see an app for Android, which lost some points in our book. You can send drafts, check results, make changes or send a blast email to subscribers right from the tips of your fingers and from anywhere!

Reports & Analytics
Track your results and stats on the go (only for iPhone) and improve your campaigns. You can also link your account with Google Analytics and see the performance of your emails.

A/B Testing
This is not split testing, where you can send the same email with a different headline or image and see which performs better. This allows you to compare the stats side by side on two email campaigns. Still beneficial and helpful, but lacking that exact split a/b testing.

Subscriber Analytics & Preferences
Connect your account with Google Analytics, find out about subscriber behavior, location and if they are forwarding or immediately trashing your emails. Make improvements based on the results you see in their neatly organized graphs.

Template Language
Benchmark offers dozens of HTML templates for people with the coding skills to go ahead and edit away from the back end.

Polls & Surveys
Want to know what your subscribers think of your emails or newsletters? Ask them! This feature is available in all the paid packages. Their survey and poll templates are pre-designed, and have you have a huge selection of designs.

Archiving
If they didn’t have this feature, we would be concerned. Benchmark makes it possible for you to create a custom URL to share all of your past email campaigns with subscribers or anyone interested.


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Pricing

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9 9.0

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After you’ve exhausted the benefits from the 30 day free trial, there are four pricing packages to choose from. We recommend the monthly list based pricing package. This allows you to send more emails a month and to the specified list size you signed up for while enjoying all the features Benchmark has to offer.

Read more below to find the best package to get your email marketing campaign off the ground.

Free For Life TimeWhen you first look at this option, it is a little misleading since they do not tell you exactly how many emails you can send a month. However, it is still a great option for any startup or business who wants to try the email marketing service risk free.

Two catches about this option is that you can only send emails to subscribers who signed up thru the signup form created by Benchmark. This means, you cannot import any contacts. The second catch is that you can only send 10K emails a month.

Send BasedIn this package you pay per month, and pay more or less based on how many emails you think you will send. You can always change your package without any penalty fees.

  1. Send multiple campaigns to your list
  2. Complete feature access
  3. Email & phone support

List Based(Recommended) -This plan allows you to send more emails throughout the month to your email subscribers. We recommend choosing this option so that you can send more emails through out the month as you grow your list.

  1. Send multiple campaigns
  2. Complete feature access
  3. Email & phone support

High VolumePlanning on sending over 100K emails a month? Benchmark will help take care of you so your emails go straight to the inbox, and create a special plan for high senders. Contact a representative for more information.

  1. Dedicated delivery for 100k + plans
  2. Access every feature
  3. All plans include sub-accounts

If you wish to switch to the free for lifetime option or simply stop sending emails at any time, there is no penalty fee, however, just make sure to do it before the end of the month.

Package Details
Free For Life Time
Send Based
List Based
High Volume

Importing Contacts

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Limitation
10,000 Emails
600 Emails
600 Contacts
150,000 Emails




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Support

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10 10

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At Benchmark you feel like they really will do everything in their power to give you the assistance you need.

Benchmark created dozens of three to five minute videos that their contact information at the end of each clip. Their customer support is unparalleled, and in our opinions the best we’ve reviewed.

  • Phone Support
  • Email support
  • Live Chat – displayed at the top of the page
  • Forums
  • Video tutorials & learning center
  • Great FAQ section
  • Blog
  • Features request tab
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Summary


PRO’S

CON’S

  • Hundreds of template options & features
  • Easy template editor
  • Amazing support & resources
  • No list integration on Free for Life Time Option
  • No mobile app for Android

At the end of the review, we found the Benchmark sets the bar high, which is why they ranked highly in our books. While there is no mobile app for Android and their Free for Life Time membership was limited on some key features, they still provide an excellent email marketing service. We recommend Benchmark for anyone looking to send professional quality emails. Get started today with their free trial and let us know if you think there is anything we missed in this review. Share your thoughts with us on Facebook, Twitter or in an email.

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Idan

Author: Idan Cohen

Idan is the co-founder of Website Planet, with over 5 years of experience in online marketing. He masters all things PPC, and has a great passion for Analytics and Testing. His motto is "Life isn't about finding yourself, life is about creating yourself".

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