The Best Way to be Alerted
Alerti offer a social media management platform that is dedicated to bringing you brand and keywords alerts, right to your dashboard so you can react, engage and bring your social campaigns to life. By having everything in one main area you can really take control over your social media networks, and help increase customer service and sales.
By doing this you can see whether your brand is being seen in a positive or negative light with the sentiment analysis feature and you can monitor all your brands under one roof.
Bear in mind that this tool is very much an entry-level tool, so don’t be too surprised if you find out that it is lacking depth when you start to gain proficiency in managing your social media accounts.
Alerti is reasonably priced, and offers a selection of competitive paid packages that can get any small business’ social media accounts off to a great start.
Why Choose Alerti?
- You have a single interface for managing and sharing information
- Access to data which improves your brand awareness
- A free account to test the program out
Wondering if Alerti is the best option for your social media strategy?
Let us tell you about it!
Monitoring and Analysis
Great Layout but Just Not Enough Depth
The monitoring aspect of Alerti is very good, and you can certainly go to town using their search engine based platform, it scans a range of sources all over the web. If you want to track your brand and improve its reputation and also provide great customer service then Alerti is more than able to deliver. It’ll help you check what’s being said about your brand and even about your competitors!
You can save each search query into an archived folder, giving you the opportunity to access it whenever you want to.
While Alerti does provide a certain level of analysis, particularly when analyzing sentiments (positive and negative tones), I feel like when it comes to analysis it simply doesn’t deliver, it cannot analyze engagement or insights.
Important to note – Alerti does not offer:
- Google Analytics integration
- URL shortening service
- Extended demographics
Keep Tabs on Your Social Media While on The Go
Being able to monitor and engage on the move is a primary part of being able to manage social media campaigns at the touch of a button whether you are on the train, bus or in a cafe. Most social media tools do offer this option but you have to pay the extra for benefiting from mobile versions, but Alerti offer this for free which is a massive plus point.
The desktop version of Alerti could be a bit easier on the eye, at first glance it doesn’t look like your standard social media management tool, it looks more like Podio or Trello (project management tools) and for me this is a bit of a letdown.
In terms of the Alerti interface, you have a clear and manageable area to control your social media accounts with the main navigation running across the top and the sub-navigation displayed on the left column. Taking up the middle section are the results and graphics that you can draw info from.
If you are looking for a tool that puts an emphasis on alerts, then Alerti definitely lives up to its name.
The Basics Are Covered
Like every other social media management tool, Alerti covers all the basics such as monitoring, reports, email alerts, and messaging scheduling. However, as you will see further down in this review, most of the more advanced features(such as Facebook fan page management and advanced Twitter statistics) are only accessible in the more expensive paid plans.
One great thing about the Alerti system is that you can really dig deep in the reporting section and you have the ability to export reports and graphs. Therefore, you can expect to get detailed reports on the alerts that you have setup, right through to which social media channels are performing the best, simply by measuring growth rates.
However, Alerti does fall behind with the lack of Google Analytics integration and the fact that it is missing a URL shortening service to help track links. You can use Bit.ly for this though so it’s not a massive issue, though you would expect to see this for the price you are paying.
One great area that does put Alerti back in a good light is the collaboration options it has featured. It’s very easy to organize teams, share alerts with them and keep up-to-date with how they are progressing, and with an iPhone app available for download, you can manage all these on the move.
You Can Start With a Free Plan, It May Not Be Enough Though
Alerti offers a 30-day free trial which is a massive plus point but as we mentioned in the features section it does have its limits to what you can access and control, so you will need to at least take out the Pro package for a $25 per month fee (or $15 if you pay for a full year in advance).
If you want advanced Twitter stats to help you monitor on where you could be improving, or which areas you are doing really well in then be prepared to dish out $50/month on the Premium packages. Oh, and if you want to manage your Facebook fan pages that will cost you $70/month seeing as it’s only available in the Enterprise package.
What this all comes down to is that while Alerti does provide the goods (Twitter stats, Facebook fanpage management); it baits you into paying the maximum price to get them.
Fantastic Tutorials but No Real Support
Alerti provide a great tutorial section that covers all the features of the program and more, by using video walkthroughs and written guides to help a user better understand the program.
However, I can’t help but feel they have let themselves down a bit with no ticket support system, community discussion or telephone number present on the site. It’s almost like they put the tutorial system in place so they don’t have to involve themselves in too much customer service.
Having said that, they do offer an FAQ section and provide a support email address.
- Email Support
- Video Tutorials
- Knowledge Base
- Community Forum
- Support Center
- Phone Support
- Live Chat
Alerti is a great tool for monitoring and engaging, as it is heavily based on an alert system which is capable of tracking specific keywords and phrases across blogs, images and social networking sites that you want to monitor, whether these are generic or brand key terms.
The program has a good number of useful features available and they do offer a 30-day free trial version of the program for individuals who want to test the water before committing to a paid package. Also having a mobile app to let you monitor on the move in the free version is a big plus point.
Alerti does have its flaws though, the first being that the packages are slightly more expensive than other social media management tools.
Did you try Alerti ? Write a review
to share your thoughts on