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Active Campaign Review

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DETAILED SCORES

DETAILED SCORES

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Active Campaign Active Campaign
4.35 1
Active Campaign Review Idan Cohen
8.7 10
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Overview

Active Campaign Email Marketing Service - Perfect For Any Business Owner


Active Campaign is perfect for anyone business or individual who wants to send professional emails. With templates up to wazoo, you won’t be at a loss for choices. Import your contacts now to get started and see why Active Campaign will help you get the job done.

Take a closer look at what Active Campaign has to offer:

  • Amazing Templates
  • Tons of Add-ons
  • Easy (Even Fun) To Use

Templates/ Designs

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7.5 7.5

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There is no shortage of templates or signup forms!

Template Selection – Finding the right template to match your email campaign or newsletter is easier than ever with Active Campaign. There are hundreds of professionally designed templates to choose from. All the templates are neatly organized into a wide variety of categories.

In addition to the professional quality email templates is the huge selection of subscriber signup forms.

Customization – From start to finish, editing the template was easy, but lacked a lot of the basic features. While all the tools you need are offered, and the template builder is intuitive.

There is no easy drag & drop feature for media. You have to upload photos manually, and in general the process can get quite tedious – though you do get unlimited storage space within the image manager. In addition, moving elements around the template proved cumbersome and almost impossible at first.

Our recommendation, make sure you choose a template you like right off the back and just change the text, colors and images.

Finally, there is no preview section to view your email prior to sending it off to your contact lists.

Multimedia – Two of the basic criteria were missed:

  1. No free stock images
  2. Challenging to upload or change photos
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User Friendly

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8 8.0

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Editing the templates proved to be easy, but came up short  in features. While you’ll find it intuitive, we were frustrated with the lack of options embedded in the template editor.

it was an interesting touch to see the HTML editor right in the template editor. This means you can edit any template in HTML mode and not be limited.

In regards to the rest of the website, we were overall pleased with navigation,  everything was easy to find.

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Features

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9 9.0

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Feature
Existent
Description

Template Creator
Available, but lacking the social sharing features directly in the editor.

Inbox Inspector
This free feature shows you where your emails end up. See where that is and make the needed adjusments to your mail.

List Integration
Already have contacts? Then get started with contacts that you already have - what’s the problem?

List Management
Who are your subscribers? See where they’re from and how they respond to your emails. Create more targeted campaigns.

Social Media Integration
They have made it possible for you to easily capture subscribers from your social networks.

Auto-responder
Put a whole lot of emails in at once and watch them go out on time. Set the time, and let the auto responder do the rest.

RSS Email
100% YES!

Mobile Features
Check all your reports and make changes to campaigns on the go! Offered for Android and iPhone.

Reports & Analytics
Stay informed, check the performance of your email campaign with Active Campaign high quality reporting and tracking system.

A/B Testing
Test 1-2-3! Split test emails and send only the winning email to your subscribers for the best response.

Subscriber Analytics & Preferences
Get to know your subscribers, and tailor campaigns just for them. Two unique features allow you to insert personal information about subscribers, so the emails they receive are unique!

Template Language
Not only can you edit emails in HTML mode but you can also translate emails to almost every language right inside Active Campaign.

Polls & Surveys
Not available inside Active Campaign.

Archiving
Included in all the packages! Start saving!


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Pricing

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9 9.0

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There’s a 30 day free trial, that we highly recommend. The 30 day free trial limits you to 250 contacts and a sending capacity of 1,250 emails for the month. However it is fully featured so you get a taste of what email marketing is all about.

After the trial ends, there are three pricing options:

  1. Monthly – based on list size
  2. Yearly – based on list size
  3. By credit – based on how many emails you plan to send

We recommend the Monthly plan. This plan allows you to send as many email as you wish to the subscribers on your list and you aren’t stuck with one plan long time.

 

All the plans come fully featured.

Package Details

Subscribers
<500
<1,000
<2,500
<5,000
<10,000
<25000
Over 25,000




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Support

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10 10

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  • Phone Support
  • Email support
  • Live Chat – displayed at the top of the page
  • Forums
  • Video tutorials & learning center
  • Great FAQ section
  • Blog
  • Features request tab

Their customer service representatives are always available and extraordinarily helpful. The resource center is packed with information to help not only learn about Active campaign but also email marketing.

 

Active Campaign is there to assist you in creating the most successful campaign possible!

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Summary


PRO’S

CON’S

  • Excellent customer service & support
  • Professional quality templates
  • Loaded with features
  • No polls or surveys
  • Basic template editor

Active Campaign is loaded with great templates and features. They offer a professional quality email marketing service that is easy to use and at a great price. Loaded with features, Active Campaign is great for business owners or individuals who want to start an email campaign.

We recommend you try Active Campaign’s 30 day free trial for yourself, send out some emails and see if it is the right fit for you. Let us know if you think there is anything we missed in this review. Share your thoughts with us on Facebook, Twitter or in an email.

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Idan

Author: Idan Cohen

Idan is the co-founder of Website Planet, with over 5 years of experience in online marketing. He masters all things PPC, and has a great passion for Analytics and Testing. His motto is "Life isn't about finding yourself, life is about creating yourself".

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